Grow Your Business Through Sports Marketing Strategies
By Space Coast Daily // April 11, 2022
Are you wondering why sales of your products are not growing despite your efforts to promote your business? If so, do you need to re-strategies your marketing strategies to grow your business? Wondering how? This post will help your form effective sports marketing strategies to grow your business to the next level.
Sports marketing is a way of promoting a brand by using sports-related content to promote your business. Associating your brand with sports creates a market for a brand as it associates the products with a healthy lifestyle, which further adds credibility to the brand.
In the traditional method, sports marketing focused more on super bowl ads, stadium ads, and athletes’ endorsements.
Here are a few things which have changed in the sports industry which will give you an idea of why you need to re-frame your sports marketing strategies:
■ People have shifted to online platforms to purchase products and services, which applies to sports products also.
■ Increase in rate of female sports fans.
■ Fans want a more engaging experience.
■ Sports marketing is expanding and shifting its orientation towards lifestyle and entertainment.
Therefore, you need to speed up your pace to adapt to the changing trends.
But, to speed up your pace, you need to look at a deeper level at the hurdles that are obstructing you from growth.
What are the Challenges Brands are Facing due to Traditional Marketing Strategies?
We have listed below a few challenges you need to overcome to grow your business:
■ Many sports businesses are struggling with the shifting trends as they are still using traditional marketing methods to promote their business which has low results despite being expensive.
■ Due to a lack of resources and market research, brands fail to target the right audience at the right place.
■ The rigid mindset has restricted the brands from expanding their horizons to using innovative ideas to grow their business.
What are the Sports Marketing Strategies You Should Follow to Grow Your Business?
As we have discussed the trends and challenges, one thing which is now clear is that we need to be flexible to adapt our mindset according to the changing scenarios, so keeping oneself updated with the ongoing transformation in the marketing techniques is the need of the hour.
The most effective marketing tool we have in our hands is the internet. As the internet is helping every other field similarly, it has also widened the horizon for sports marketing. Therefore, buckle up and start re-framing your strategies and using digitization as the centerpiece to frame your new marketing strategies.
Here we have some of the effective sports marketing strategies to grow your business:
■ Re-do your Market Research: If you feel that your market research two years back will yield the same results in today’s scenario, it will never happen. The world is changing in seconds, and there is a continuous shift in customer behavior. Therefore, you need to keep yourself updated with the changing trends and evolve your marketing strategies accordingly.
■ Target the Relevant audience: the problem we are facing is that we are not targeting the relevant audience that has the potential to be converted into our loyal customers. Therefore, we need to use tools to find out where the sports fans are looking for our products and services and target those platforms.
Here are some of the tips to target the relevant audience:
For example, suppose you are a small business selling your products in your local market. In that case, you should consider local sports teams and athletes for influencer marketing and use email segmentation to filter your local audience.
Look out for sports in which your audience is interested and form your business strategies by using particular sports to form a deeper connection with your audience.
Additionally, consider lifestyle, income, age, and level of athleticism and create your advertising accordingly.
■ Analyze Competitor’s Behavior: in the current times, there is no category of business that has a monopoly over the market; everyone is trying to make themselves better than the other. And the only way to make yourself better other than improving your product and services quality is how you promote your business. So, look out for your competitors, analyze their business growth strategies, and find gaps where you can have the upper hand.
■ Engage your Audience Through Content: now we know that fans want to have an engaging experience, so why not give them the best experience through your content. So, collaborate with established and budding athletes and create engaging content in interviews, write about their biographies, interesting facts about them, their daily regime, and recent news regarding them. You can use YouTube videos, blogs, articles, and other trending techniques and publish them on various platforms.
■ Timing is everything: to keep your audience engaged with your content posting updated and relevant content on time is highly important. Suppose you are posting about an event in the past that will not have much impact on your audience; it is a waste of your time, Therefore, look out for upcoming sports events and produce content around them, and be the first one to share the news and updates regarding any significant event in the sports you are targeting.
■ Collaborations and sponsorships: collaborating with sports athletes and other sports enthusiasts will help you expand your reach to a larger audience. And sponsoring sports events and printing logos on race cars, sports jerseys, and other gear will help your brand connect to a sport on a deeper level. Utilize custom packaging pouches to promote your brand while teaming up with food vendors throughout the stadium.
■ Social Media is Your Best Marketing Tool: About 60% of 18-29-year-olds are interested in watching a hockey game through social media. 83% of sports fans check social media while watching a game, so this gives us a clear idea about the role of social medial in people’s life. So, make the best use of social media platforms to engage with your audience and with athletes and congratulate them on their achievements. Social media is also a great tool to share any information regarding sports events to engage your audience in a conversation.
■ Take Help from a Digital Marketing Agency: we understand that following all the above strategies, you need external resources, so instead of creating job profiles for digital marketers, you can take the help of a digital marketing agency that is well equipped with resources you need for sports marketing, and hiring them will be much cheaper than setting up a whole new digital marketing department in your company. So, focus on improving the quality of your products and services, and leave your sports marketing to an expert.
■ Do not Ignore Esports Market: the total revenue for eSports in 2017 was $696 million, and it is estimated to reach the $1.5 billion mark by the end of 2022. Not just sports fans are inclined toward esports, but celebrities and brands have also started collaborating with eSports teams athletes, tournaments and leagues. Therefore, why you should leave it behind. Instead, make the best use of this wide area to grow your business.
Thus, significant market research, a relevant audience, the right marketing tool, and expert social marketing advice can help your business grow exponentially. Therefore, grab the opportunities and plan your sports marketing accordingly.
Scorpion offers top-notch technology and marketing services to local businesses that want to grow and accelerate their sales. Scorpion has a team specialized in various marketing areas such as SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, social media, Websites, Lead Management, Appointment Scheduling, and more