WHERE THE FUN BEGINS! Route 1 Motorsports in Malabar is Brevard’s Hub for Powersport Enthusiasts
By Maria Sonnenberg // June 29, 2023
EDC BUSINESS SPOTLIGHT
BREVARD COUNTY • MALABAR, FLORIDA – Fortunate are the children of Kellie Wright and Willy Carmine, for they have parents with all the toys.
Wright and Carmine are, respectively, president and vice president of Route 1 Motorsports in Malabar, the hub for Powersports products on the Space Coast and where the fun begins.
The company is an authorized dealer for Can-Am ATV’s, Can-Am Spyders, Sea-Doo watercraft, Yamaha Waverunners, Polaris Off-Road Vehicles and Polaris Slingshot.
Like ATVs? Route 1 Motorsports is all about them, stocking the gamut of models to satisfy adventure and thrill seekers of all ages. Inventory ranges from new and used entry-level models to models with all the bells and whistles from trusted brands such as Cam Am and Polaris.
The 2023 Cam-Am® Maverick X3 MAX X ds Turbo RR, the champion of rocks, dirt and dunes, tames the wildest terrain.
For any job – and fun – ahead, side-by-side crossovers such as the 2023 Polaris® General XP 1000 Ultimate, are, indeed, ultimate road warriors. Some of these luxury models even include air conditioning in a long list of amenities.
“It’s been a big reason for many people to upgrade,” said Carmine.
Carmine, who worked for Sea-Doo for 13 years, opened a small mom-and-pop motorsports repair service shop in 2007. In a decade, the business mushroomed into the giant showroom that continues as the company’s flagship today.
“I have been involved in the power sports industry my entire life and always dreamed of owning a dealership that provided the best vehicles and the best service,” Carmine said.
Carmine got his wish, with a large, state-of-the-art showroom that also includes parts, accessories, apparel and more from original equipment manufacturer to performance products from leading brands.
Motorcycle enthusiasts know that Route 1 Motorsports offers an unparalleled section of new and used motorcycles, from a new Yamaha R6 to a used Harley-Davidson® Streetglide. Be they street, sport, motorcross or dirt bikes, Route 1 Motorsports has them!
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WATCH: Space Coast Daily’s Karina Connor ran into one of @Route 1 Motorsport’s customers with a Can-Am Maverick up in Titusville and took a ride to some cool spots in North Brevard, this ride specifically was around Alligator Creek, a spot most locals know, but tourists are lucky to find. This is one of many creeks in the area with awesome dirt/sand trails wrapping around them for riders and fishermen alike.
Like what you see? Interested in getting a Can-Am Maverick for yourself or taking one for a spin? CLICK HERE for current inventory or just give Route 1 Motorsports a call and tell them what you’re interested in.
Two-wheel bikes are great, but three wheels are better, when they belong to the Cam-Am Spyder® or to the 2023 Polaris Slingshot® R Desert Sky with autodrive, which connects to more than the open road with modern technology infused throughout, including a 7-inch display powered by Ride Command, GPS navigation, connected services, Stage 3 Rockford Fosgate® audio and Apple CarPlay® to enhance the adventure, wherever it happens.
Route 1 Motorsports sells these awesome street devils, as well as other high-performance trikes and three-wheelers. Motorsports carry top Roadsters, trikes manufacturers, including Polaris and Can-Am! Whether you’re looking for a new Can-Am Spyder Ryker or a used Polaris Slingshot, Route 1 Motorsports is sure to have a new or used Roadster, trike that meets your needs.
Fun comes in different sizes at Route 1 Motorsports, home to one-wheel electric skateboards that have revolutionized the sport. The shop also specializes in the latest trend in cycling and e-bikes. E-bikes, or electric bikes, feature a battery-powered assist that boosts performance so riders can effortlessly zip up hills and across rough terrain. What is there not to love?
Fun also is not restricted to dry land, not if Wright and Carmine have a say in the matter.
Watercraft selection at Route 1 Motorsports, which also operates a watercraft-intensive facility at 3800 U.S. Hwy 1 in Grant, encompasses pontoon boats, jet boats, outboard crossovers and personal watercraft and wave runners.
Try shredding water in the 2023 Scarab 165 ID jet boar. You can’t help but grin! The 2023 Sea-Doo Explorer Pro® 17 Tech Package, with an incredibly stable platform and a proven 170-horsepower engine with long-range capability, is the industry’s first PWC truly built for adventures.
And for the anglers, the 2023 Sea-Doo FishPro™ Trophy Game On is tailor-made for dedicated anglers who can’t wait to experience the adrenaline rush of this tournament-level fishing machine.
Outstanding customer service continues long after the sale, Parts and accessories help maintain your investment and customize it as your own.
“If we don’t have it in stock, we will order it for you,” Carmine said.
For customers eager to customize, Route 1 Motorsports have staff with the experience and know-how to make it happen.
“Our state-of-the-art interactive showroom will give you many great ideas on how to customize your new toy,” Carmine said.
“We want you to enjoy your purchase for many years.”
Highly trained technicians are dedicated to maintaining your Powersports purchase in top running condition and provide all the services your equipment may need.
“We ourselves are Powersports enthusiasts, and we know how important it is to get out on the road or water,” Carmine said.
“Our full-service dealership will make sure your vehicle is in top condition to enjoy the water, parks and roads. You can save time by scheduling service appointments online.”
Route 1 Motorsports staff will even wash and detail your Powersport toy of choice to keep it gleaming.
When not helping customers, Wright and Carmine are out having fun with the motorsports they love. The couple ride motorcycles, side-by-sides, and dirt bikes and enjoy time on the river aboard their boats.
“We are big kids,” said Carmine.
The Route 1 Motorsports main showroom is at 1300 U.S. Hwy. 1, near the intersection with Malabar Road in Malabar. For more information, call 321-725-7225 or visit Route1Motorsports.com.