Common Mistakes to Avoid When Hiring an SEO Firm
By Space Coast Daily // October 28, 2023
You often come across customer reviews on the Internet about searching for a contractor: “We chose a SEO studio, they’re well-known specialists with a brilliant commercial offer. They promised that our site would rise in Google in 3 months, but in six months we were not one step closer to the result. Why so?..”
To save you from writing such a review and wasting time, we have prepared a detailed list of mistakes that happen when choosing an SEO firm. Read and save your time, nerves and money.
Choosing A Company Based Solely On Price
This is not a case where cheaper is better. Choosing an SEO provider just on pricing might be disastrous.
To begin, many low-cost businesses use “black hat” practices to gain rapid results. Keyword stuffing, for example, and other dubious tactics might lead to your site being punished by search engines.
Furthermore, less expensive firms may not match methods to your company’s unique demands.
What you pay for is what you get: a competent SEO firm will put money into its personnel, tools, and procedures. This implies they will be able to deliver greater outcomes than a less expensive organization that takes corners.
Remember that you need a partner, not a vendor, for SEO. SEO is not a one-time task. You need a firm you can ALWAYS rely on in the long run.
Working With A Contractor If They Ask Few Questions
As a rule, business owners don’t have much time to spend months choosing a contractor. And often, a small number of questions is a sign for managers that the company is expert, will not bore you and you will get the best possible results.
But the surest way to spot a not-so-efficient specialist in a dialogue, briefing or interview is to clarify whether he still has questions. So you told him about your business, numbers, audiences and pain points – but he has nothing to ask you. Can such a specialist understand the needs and accept your tasks as their own? Anyone who wants to achieve the promised result must request all possible additional information. Moreover, a company immersed in business is in greater demand: readiness to work closely together is a sign of responsibility.
A real professional needs to see your business through your eyes.
Trusting A Company That Claims To Be A Universal Expert
All in all, there is nothing wrong with versatility. On the contrary, versatility often signals a readiness to solve client problems in a variety of ways. But what could be alarming here?
If the time frame for “understanding the issue” is suspiciously short or not specified at all, there is reason to be wary of excessive optimism.
If the company’s manager says: “We have a subcontractor for this issue, we will also hire a partner for that issue, we have a targetologist on the side,” etc. It’s great if an agency or freelancer has plenty of third-party specialists for any occasion (among other things, this indicates a good knowledge of the market for digital specialists). But if the contractor has outsourced almost all of his work, then what can he do? And most importantly, won’t he (and, therefore, you) drown in control over his subcontractors?
In addition, you need to take into account that all business niches are specific. For example, increasing the traffic of a medical center x5 times in a year is not the same as promoting the developer’s website, reducing the cost of one lead by 10 times and at the same time increasing the total number of leads by 40%.
Ignoring Communication Problems
It often happens that at first the contractor inundates you with information, suggestions, ideas, and then communication seems to break down. Often this happens immediately after full or partial payment. And it is not always possible to predict in advance that communication with a contractor will be exactly like this.
But at the negotiation stage, you can roughly understand how further work will go.
To do this you should ask questions:
- How often do you plan to provide performance reports?
- How do you think data should be exchanged within the project?
- How often will we discuss and adjust goals, KPIs, intermediate results?
If there is either no communication or reporting, or each report is a set of numbers or “milk-and-water” without subsequent discussion of the data and dynamics of the project, you should refuse to work with such a SEO agency.
Navigating the complex world of SEO is no easy task, and working with an SEO company may be a game changer. However, like with any important endeavor, it is fraught with difficulties. Every step is critical, from defining clear objectives to constantly evaluating results.
Businesses may exploit SEO’s full potential by being aware of and actively avoiding these typical blunders, assuring a healthy online presence and a competitive edge in the digital sphere.
Keep in mind that SEO is a marathon, not a sprint. The finish line may be satisfying and revolutionary for your business if you have patience, faith in your selected professionals, and a dedication to understanding the process.