The Wait is Over for Space Coast Foodies, 300-Seat Urban Prime Now Open in in Viera’s Town Center
By Maria Sonnenberg // October 15, 2023
300-seat restaurant coupled with gourmet market and meticulously curated wine shop
BREVARD COUNTY • VIERA, FLORIDA – The wait is over for Space Coast foodies. Urban Prime is now open in Viera. Chef Ercan Ekinci’s 13,000-square-foot temple to all things culinary has upped the ante in the area’s already thriving food scene.
The 300-seat restaurant, coupled with a gourmet market and meticulously curated wine shop opened Monday, Oct. 9, in Viera’s Town Center, envisioned by The Viera Company as the heart of Viera. As a Shop+Dine+Gather experience, Urban Prime aims to connect both visitors and locals in the celebration of cuisine, libations, culture and community.
“Chef Ercan Ekinci is delivering a critical experiential component of The Viera Company’s vision for the Viera Town Center,” said Todd J. Pokrywa, president of The Viera Company when Ekinci began the journey to add Urban Prime to the Viera dining scene.
The chef has a loyal following of fans wowed by his culinary excellence during his two decades as executive chef and partner at Green Turtle Market in Indian Harbour Beach. Before joining the Green Turtle, Ekinci crafted dinners for “the place patriots call home,” Indian River Colony Club.
One of the largest restaurants in Brevard, Ekinci’s Urban Prime features ample outdoor seating where guests can enjoy the views of lakes, Duran Golf Course and concerts across the street in the planned park site.
Ekinci drew inspiration from the crisp lines of Frank Lloyd Wright in designing the architecture of his new complex, with the help of architect Dave Nagrodsky, Mike Williams Jr., of MH Williams Construction Group and Adrienne Chandler of AC Design Concepts to help his vision become reality.
The first Viera restaurant to offer dedicated parking for golf carts, Urban Prime also features a large firepit gathering area and bars both in and outdoors.
Inside, Urban Prime showcases artworks such as the elegant collages created by Eau Gallie artist Derek Gores. Plans are in the works for special events that incorporate performances by groups such as symphony and orchestra ensembles.
The Prime culinary team delivers a menu that highlights peak-of-season ingredients in in coastal cuisine-inspired selections that range from a Urban Lump Crab Cake appetizers with whole grain remoulade, frisée, herb salad and caramelized lemon to the 32-ounce Brasstown Cowboy Ribeye.
For Sunday brunch, guests have a wide array of options that include the Viera Benedict with slow-roasted tomato, avocado, buttered brioche, poached eggs and Florida citrus hollandaise and the Chocolate Peanut Butter Waffle, a chocolate chip waffle drizzled with a warm peanut butter sauce with fresh banana and vanilla bean whipped cream.
The wine wall that greets guests house a collection of wines rating 95 or higher in Wine Spectator’s 100-point scale.
Restaurant patrons will be met by a temperature and humidity-controlled glass wine cellar, where await a collection of wines rating 95 or higher in the 100-point scale of “Wine Spectator.”
The restaurant is only half of the Urban Prime story.
Shopping in the adjoining gourmet market is made even sweeter by the column of self-serve wine machines that invite customers to enjoy a glass, or two, while shopping for artisanal cheeses, freshly made breads, seasonal grab-and-go selections, an array of homemade sweet treats, freshly caught seafood, sushi bar and prime meat cuts from te in-house butcher shop.
Urban Prime’s 7,000-bottle wine portfolio includes outstanding, affordable wines for the weekday dinner table to those unique vintages reserved for special occasions.
The Urban Prime Wine Club is a toast to a shared love of food, fine wine, and great company. Club members will receive exclusive offers and are invited to our monthly wine club gatherings, extraordinary events uniquely themed and inspired by the season, recipes, current art and cultural experiences.
Paired with Urban Prime wines, each gathering is crafted by sommeliers and executive chefs, specifically for this members-only event.
A major goal for Ekinci is to help create memories for his guests.
“We will be the ultimate dining and gathering experience,” he promised.
Urban Prime is at 2435 Metfield Dr., Viera. For more information, visit urbanprimefoods.com or call 321-499-1188.