Alejandro Pena’s Keter Keeps a Trained Eye on Durability and Sustainability
By Space Coast Daily // March 13, 2024
Alejandro Pena’s Keter offers durable, eco-friendly outdoor furniture and storage solutions that enhance and sustain rustic living spaces.
Keter excels in making durable outdoor furniture and storage solutions that are also eco-friendly. The company offers products that elevate fresh-air spaces with a keen awareness of environmental impact. “At Keter, our mission extends beyond providing high-quality products that make spaces more livable,” stated Keter CEO Alejandro Pena, emphasizing the commitment to enhancing the quality of life while being mindful of the planet.
The company has set ambitious environmental goals, including achieving zero landfill waste at several manufacturing plants and designing all products to be 100% recyclable. With over 75 years of history, it’s a leader in the industry, known for its sustainable and durable outdoor products.
By integrating innovative materials and technologies, the firm ensures that its products meet the needs of today’s consumers and contribute to a healthier planet. Whether you’re looking to enhance your garden, declutter your outdoor space, or simply enjoy the outdoors in comfort and style, Keter offers a wide range of products that cater to every need, reflecting a commitment to quality, sustainability, and innovation.
The enterprise incorporates sustainability into its business practices and goals. It has teamed up with UBQ Materials to utilize eco-friendly materials in its outdoor products, highlighting the effort to use greener materials and lessen the environmental footprint.
Moreover, through the Keter Green Spaces initiative, the business is dedicated to enhancing community spaces and raising environmental awareness among youths, showcasing a commitment to collective efforts and education for a sustainable future.
Investing in Longevity: The Appeal of Versatile Outdoor Solutions
The economic outlook of 2024 has prompted consumers to seek better value for their money. In the context of outdoor living goods, durability equates to fewer replacements, repairs, and, ultimately, lower long-term costs. Investing in high-quality, durable items means buyers can avoid the frequent repurchase cycle that comes with cheaper, less robust wares.
Sustainability has become a crucial factor in purchasing decisions, along with durability. Products that last longer reduce the need for frequent manufacturing, packaging, and shipping, all contributing to carbon emissions and resource depletion. Consumers directly contribute to reducing waste and conserving natural resources by choosing durable outdoor living products. In an era where environmental consciousness is at the forefront of societal concerns, the appeal of durable products aligns with the growing demand for eco-friendly solutions.
The importance of outdoor spaces has been magnified in recent years, serving as extensions of the living area for relaxation, entertainment, and work. Durable outdoor furnishings support this lifestyle shift by ensuring that backyards remain functional, attractive, and comfortable over time. Weather resistance, the ability to withstand wear and tear, and maintenance ease have become non-negotiable for homeowners looking to maximize their outdoor living spaces. In this sense, durability enhances the quality of life by providing enduring comfort and convenience.
Furniture doubling as storage, expandable dining sets, and weatherproof decorative items are just a few examples of how durability is redefined to meet contemporary needs. Keter’s products are designed to withstand the elements and adapt to various uses, making them ideal for people looking to invest in versatile, long-lasting outdoor solutions.
Keter’s Popular Products
The company’s product lineup, from outdoor furniture to storage solutions, is designed with the user and environment in mind. Let’s take a closer look at some of its most popular offerings.
“At Keter, we invent what is new and next, we create for global markets, we design with people in mind, and we are constantly shaping the markets and categories in which we compete,” stated Pena. “Innovation is at the core of what we do, and behind every groundbreaking idea is a team of amazing, visionary, and creative individuals.”
For those with a green thumb, Keter’s garden beds are designed to elevate gardening to new heights. These beds are not only aesthetically pleasing; they also promote therapeutic gardening experiences.
The company’s outdoor furniture range includes Adirondack chairs, sun loungers, and patio furniture sets perfect for creating memorable backyard moments, and its approach to product development is grounded in sustainability and innovation. It builds long-lasting and environmentally friendly products using recycled materials and leading technologies. This dedication to sustainability is evident in products like the Store It Out Max 1200L Storage Box and the Darwin 380L Deck Box, which are made with a significant percentage of recycled material.
Keter boasts a diverse selection of over 40 deck boxes, each featuring unique designs and functionalities. They provide ample storage while being weather-resistant to ensure that belongings are protected from the elements year-round.
While wood offers a classic appearance, it demands ongoing upkeep to prevent decay. Metal sheds provide strength, but lack aesthetic appeal and can be challenging to assemble. On the other hand, Keter’s resin sheds are hassle-free, simple to install, and consistently maintain their good looks through every season.
The company offers a variety of storage sheds suitable for any yard size, from compact solutions to more expansive setups. These sheds are ideal for organizing tools, equipment, and accessories, ensuring your outdoor space remains uncluttered and stylish.
Its sheds are built to withstand even the most severe weather conditions and are resistant to weather-related wear, including warping, rotting, fading, and rusting. They offer lasting durability, require no maintenance, are easy to clean, and their colors remain vibrant over time. Keter sheds are backed by warranties that range from five years up to lifetime guarantees, offering peace of mind and assurance of quality.
Beyond sheds and deck boxes, the company offers a wide array of storage solutions, including benches, cabinets, and bike storage. Each product is crafted to withstand the elements while keeping your outdoor essentials organized and protected.
