David Osborne – Austin’s Trusted NIL Wealth Strategist for the Next Generation

In a world where one viral highlight or major endorsement can catapult a young athlete into overnight fame and fortune, the financial landscape for student-athletes has changed forever. And leading the charge in helping these young stars navigate this new reality is David Osborne, Founder and CEO of On Alpha Capital.

Through his firm’s specialized offering, OA PRO, Osborne has built one of the most forward-thinking NIL (Name, Image, and Likeness) advisory services in the country—designed not just to manage money, but to shape futures.

What NIL Really Means—and Why It Matters

Since 2021, when the NCAA ruled that student-athletes could earn money from their name, image, and likeness, the sports world has witnessed a financial revolution. College athletes are now signing lucrative endorsement deals, building personal brands on social media, and, in many cases, earning six or even seven figures before graduating.

But while the opportunities are immense, so are the risks.

Many young athletes have little to no experience managing money, filing taxes, or negotiating contracts. Without the right guidance, NIL income can disappear just as quickly as it arrives. That’s where Osborne’s OA PRO comes in.

OA PRO: A Financial Playbook for Student-Athletes and Rising Professionals

OA PRO isn’t a one-size-fits-all financial solution. It’s a custom-built program that helps clients leverage their NIL potential while building long-term, sustainable wealth. David Osborne understands that for most athletes, peak earning years can end before the age of 30. That’s why his approach focuses on turning short-term income into lifelong financial security.

Here’s what OA PRO delivers:

Strategic Wealth Building: From retirement accounts to diversified investment portfolios, OA PRO helps clients move beyond cash flow and into asset growth.

Tax Planning and Compliance: Many NIL deals classify athletes as independent contractors—leaving them vulnerable to IRS penalties if they’re not properly prepared. Osborne ensures tax planning is proactive, not reactive.

Smart Spending and Budgeting: With sudden wealth comes the temptation to overspend. OA PRO instills financial discipline early, helping clients make confident decisions around saving, spending, and investing.

Alternative Assets with Caution: For clients interested in modern investment opportunities—such as cryptocurrency and digital assets—Osborne introduces these options only as part of a broader, risk-managed strategy.

Credentials That Back It All Up

David Osborne isn’t just an advisor—he’s a seasoned financial strategist with more than 25 years of experience guiding high-net-worth families, entrepreneurs, and elite athletes. His credentials include:

• Series 7, 24, 31, 55, 63, and 65 licenses
• FINRA General Securities Principal & Equity Trader designations
• Group 1 Life and Health Insurance License
• Licensure in over 20 states across the U.S.

This depth of experience gives clients confidence that they’re not only working with a financial expert—but someone who’s been trusted at the highest levels of wealth management.

Building Confidence Through Education

Osborne’s philosophy is rooted in financial literacy. He believes that the earlier a person understands the power of money, the better their chances of long-term success. That’s why OA PRO includes educational resources, one-on-one coaching, and family-focused planning sessions.

From student loans and first jobs to post-career transitions and legacy planning, OA PRO is designed to grow with each client.

Serving More Than Just Athletes

While OA PRO was originally designed for student-athletes, David Osborne in Austin Texas quickly saw that professionals, entertainers, and influencers face similar challenges: sudden income spikes, complex contracts, and the pressure of maintaining a public brand.

Today, OA PRO works with a diverse range of clients across sports, entertainment, and business—all looking for structured, trustworthy guidance.

Final Whistle: Why NIL Wealth Management Matters Now

The NIL era isn’t a trend—it’s a permanent shift in how value is recognized and monetized in sports and media. For many, this is the first generation with the power to build wealth before ever signing a professional contract. But opportunity without strategy can be a dangerous game.

With David Osborne and OA PRO, clients get more than just a financial advisor—they get a partner, coach, and mentor for life. Whether you’re a standout quarterback, a TikTok-savvy gymnast, or a young professional with a fast-growing brand, Osborne helps ensure that today’s earnings become tomorrow’s legacy. OA Capital is located in Austin and Dallas, Texas.

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