Harris Poll EquiTrend Study Deems AAA Insurance Multi-Line Brand of the Year for 2018
By AAA // August 2, 2018
(AAA) – AAA Insurance has earned “Brand of the Year” status for its multi-line insurance offerings, according to the independent and prestigious 2018 Harris Poll EquiTrend Study.
“ The AAA-Auto Club Group has been providing our members with insurance they can trust for almost a century,” said Jeanine Raquet, Executive Vice President of Insurance Operations. “We are honored to be recognized as the highest ranked multi-line insurance brand by American consumers.”
Using an academically vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend survey captures and analyzes brand perceptions and measures and ranks them against key competitors in each category.
In 2018, AAA Insurance ranked highest among leading competitors for its multi-line insurance products.
“An independent evaluation of our brand validates what we’ve known for years – quality products and exceptional customer service have created a brand that Americans trust to catch life’s curveballs,” Raquet said.
AAA Insurance received the highest numerical Equity Score among multi-line insurance brands included in the 2018 Harris Poll EquiTrend Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between Jan. 3, 2018 and Feb. 15, 2018. “Highest Ranked” was determined by a pure ranking of a sample of multi-line insurance brands.
Over the last five decades, Harris Polls have become media staples.
With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world.
The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.
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