Brevard Tourism Leader Peter Cranis: ‘No Place Better for Families to Visit Than the Space Coast’

By  //  April 17, 2019

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Visit Florida launches 'Family Memory Makers' and 'Adventure Seekers' advertising campaigns

“Anytime the state’s tourism marketing agency spends dollars outside the state promoting travel to Florida it has a positive impact on destinations like ours,” said Peter Cranis, Executive Director of the Space Coast Office of Tourism.

BREVARD COUNTY, FLORIDA – Building on the success of last year’s marketing efforts to attract families and those seeking adventure to Florida, Visit Florida announced its two latest advertising campaigns, “Family Memory Makers” and “Adventure Seekers.”

The campaigns are designed to inspire these separate audiences to experience their own unique moments of sunshine in Florida.

Both campaigns were launched nationally in the past few weeks, and each campaign features strategic marketing efforts across a number of platforms.

In addition, online resources are available on Visit Florida’s consumer site to assist travelers in planning their own vacations to the Sunshine State.

“Anytime the state’s tourism marketing agency spends dollars outside the state promoting travel to Florida it has a positive impact on destinations like ours,” said Peter Cranis, Executive Director of the Space Coast Office of Tourism.

“And the family message is right on point for us because there is no place better for families to visit than the Space Coast!”

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Families Campaign

Florida receives more overnight family travelers than any other state and families constitute one-third of Florida’s domestic visitors.

The Family Memory Makers campaign, now in its second year, positions Florida as the number one travel destination where families are inspired to slow down, reconnect and create memories that will last a lifetime.

This year’s campaign aims to engage new consumers and educate them about Florida’s diverse family experiences in an effort to drive interest and first-time visitation.

The advertising campaign includes tailored variations of broadcast, streaming and digital television, print, out-of-home, public relations and social media initiatives in Atlanta, Birmingham, Boston, Chicago, Cincinnati, Dallas, Detroit, Hartford, Indianapolis, Los Angeles, Nashville, New Orleans, New York City, Philadelphia, Raleigh, St. Louis and Washington D.C.

As part of these efforts, Visit Florida launched five broadcast and digital television commercials featuring real families in both English and Spanish.

WATCH: The Adventure Seekers campaign targets travelers looking for authentic, less-filtered outdoor and nature experiences, of which the Space Coast offers numerous opportunities. (VISIT FLORIDA video)

Adventure Seekers Campaign

Adventure travelers, another important audience segment to Florida, represent approximately 11 percent of overnight leisure trips to the state.

The Adventure Seekers campaign targets travelers looking for authentic, less-filtered outdoor and nature experiences, of which the Space Coast offers numerous opportunities.

Using marketing tactics such as concentrated social media activations and digital placements with key travel publications, this year’s campaign aims to increase awareness of Florida as an accessible adventure destination while showcasing the state’s unique outdoor experiences.

Target markets for this campaign include Atlanta, Boston, Chicago, Los Angeles, New York City, Philadelphia and Washington D.C., among others.

For more information and to view the Family Memory Makers landing page, click here. To view the Adventure Seekers landing page, click here.  

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