Port Canaveral Wins Creativity in Public Relations Award for 65th Anniversary Celebration

By  //  November 20, 2019

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PORT CANAVERAL honored by VISIT FLORIDA

Canaveral Port Authority employees gathered on the front lawn of the Port’s Maritime Center to raise a commemorative flag in what will be the first of a series of events acknowledging 65 years of Port Canaveral history, growth and success. (Canaveral Port Authority images)

TALLAHASSEE, FLORIDA – The Canaveral Port Authority was honored by VISIT FLORIDA during the 2019 Florida Tourism Hall of Fame and Flagler Awards with a Creativity in Public Relations Silver award for Port Canaveral’s 65th Anniversary Celebration media campaign.

Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards.

This year’s event was held during the 2019 Florida Tourism Forum at the Sheraton Panama City Beach Golf & Spa Resort.

Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida.

Annually, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.

The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

Port Canaveral Launches 65th Anniversary Tribute With Commemorative Flag Raising at Maritime CenterRelated Story:
Port Canaveral Launches 65th Anniversary Tribute With Commemorative Flag Raising at Maritime Center

2019 FLAGLER AWARD WINNERS:

Creativity in Public Relations

Bronze: Punta Gorda Airport (PGD) for Creating BUZZ with Destination Spotlights
Silver: Canaveral Port Authority for Port Canaveral 65th Anniversary Celebration
Henry: Punta Gorda/Englewood Beach Visitor & Convention Bureau for Post-Red Tide Response

Direct Marketing

Bronze: The Beaches of Fort Myers & Sanibel for Vacation Date Email Campaign
Silver: Destination Panama City for Postcards From Panama City
Henry: The Florida Keys & Key West for “Rejuvenated” E-Newsletter Campaign

Internet Advertising

Bronze: Visit South Walton for South Walton’s Stages of Travel Campaign
Silver: Santa Rosa County Tourist Development Office for Navarre Beach Content Videos
Henry: Cultural Council of Palm Beach County for Where Culture Always Shines – Brand Videos and Rich Media

Mixed Media Campaign

Bronze: Amelia Island Convention & Visitors Bureau for Amelia Island Augmented Reality Experience
Silver: Ocala/Marion County Visitors & Convention Bureau for Summer Families Campaign
Henry: Visit St. Pete/Clearwater for Experience Central Ave

Mobile Marketing

Bronze: Amelia Island Convention & Visitors Bureau for Amelia Island Augmented Reality Mobile App
Silver: The Florida Keys & Key West for Key West 3D Map
Henry: The Beaches of Fort Myers & Sanibel for Island Hopper Songwriter Fest Mobile App

Niche Marketing

Bronze: Visit South Walton for South Walton Meetings Discovery Box
Bronze: The Florida Keys & Key West for Weddings – Niche Marketing
Silver: Amelia Island Convention & Visitors Bureau for Shrimp Days of Summer
Henry: Visit Tampa Bay for The Many Layers of Tampa Bay

Out-of-Home

Bronze: Visit South Walton for South Walton’s Dallas and Charlotte Airport Advertising
Silver: Visit Sarasota County for The Polar Vortex Challenge: Visit Sarasota County Brings the Beach to Midwest Cities
Henry: The Beaches of Fort Myers & Sanibel for Winter Transit

Print Advertising

Bronze: The Florida Keys & Key West for “Generations” Print
Silver: Amelia Island Convention & Visitors Bureau for Amelia Island Advertorial Series
Henry: The Beaches of Fort Myers & Sanibel for Meetings Campaign Print: Inspire Innovation

Radio Advertising

Bronze: The Florida Keys & Key West for ValuCation Savings Program – Radio
Silver: The Beaches of Fort Myers & Sanibel for Beach Babble
Henry: Visit Tampa Bay for Daydream to Tampa Bay – Make it Tampa Bay

Resource/Promotional Material – Consumer

Bronze Award: The Beaches of Fort Myers & Sanibel for Brew Trail Map
Silver Award: Emerald Coast Convention & Visitors Bureau for Visitor Guide
Henry: Visit Panama City Beach for Decor by The Shore

Resource/Promotional Material – Trade

Bronze Award: Town of Surfside for Town of Surfside’s Trade Kit
Silver Award: Orlando North, Seminole County Sports for Sports Toolkit
Henry: Visit Tampa Bay for 600,000 Reasons to Meet in Tampa Bay

Rural County Marketing

Bronze Award: Explore Northwest Florida for Choose Your Adventure
Silver Award: Suwannee County Tourist Development for Suwannee County / Discover the Nature of Things
Henry: Gulf County Tourist Development Council for Hurricane Michael ReBuild, ReVisit, ReDiscover Gulf County Campaign

Social Media Marketing

Bronze Award: Visit Panama City Beach for We Are Thankful: Panama City Beach’s Hurricane Michael Recovery Story
Silver Award: Hilton Sandestin Beach Golf Resort & Spa for Hilton Sandestin Beach Personalized Social Media Strategy
Henry: Amelia Island Convention & Visitors Bureau for Amelia Island Documentary Social Video
Henry: Cultural Council of Palm Beach County for Cultural Tourism in The Palm Beaches – Travel Blog

Special Event

Bronze: Florida Seafood Festival for 55th Annual Florida Seafood Festival
Silver: Cultural Council of Palm Beach County for Beyond the Beach: Attracting Drive Market with the Arts
Henry: Gulf County Tourist Development Council for Brothers Osborne Port St Joe Album Release Concert
Henry: The Beaches of Fort Myers & Sanibel for Shellebrate National Seashell Day

Sustainable Tourism Marketing

Bronze Award: West Volusia Tourism Advertising Authority for Wings of the West Mural Trail
Silver Award: The Florida Keys & Key West for “Keys Traveler” Connect and Protect Edition
Henry: New Smyrna Beach Area Visitors Bureau for Tourism Touches You Campaign

Television Advertising

Bronze Award: The Beaches of Fort Myers & Sanibel for The Fort Myers Tip Off :30 spot
Silver Award: Visit Panama City Beach for Make It Yours!
Henry: Emerald Coast Convention & Visitors Bureau for ABC National

Tourism Advocacy   

Bronze Award: Visit Tampa Bay for 2018 NTW Lunch – A Celebration of Success for the Tampa Tourism Community
Silver Award: Visit Pensacola for Pensacola Tourism Works for You
Henry: Amelia Island Convention & Visitors Bureau for Amelia Island Industry Leadership

Websites

Bronze Award: Ocala/Marion County Visitors and Convention Bureau for OcalaMarion.com
Silver Award: VERB Interactive for South Seas Island Resort
Henry: Town of Surfside for Town of Surfside’s Booking Portal

Best of Show

Annual marketing budget less than $500,000: Martin County Office of Tourism & Marketing for Martin County Like a Local Campaign
Annual marketing budget between $500,000 ‐ $2 million: Cultural Council of Palm Beach County for Where Culture Always Shines – Brand Videos and Rich Media
Annual marketing budget greater than $2 million: Amelia Island Convention & Visitors Bureau for Amelia Island Industry Leadership
Enjoy Space Coast Daily, Brevard County’s Best and Most Read MagazineRelated Story:
Enjoy Space Coast Daily, Brevard County’s Best and Most Read Magazine

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