Branding Tips For Small Business Owner
By Space Coast Daily // December 5, 2019
If you own a small business, you might have wondered at one point or another if your company branding was important. Well, it is a misconception that only big companies need to have an explicit brand identity.
The size of your business does not reduce the importance of branding, it is the image of your business and without it, your small business will not be recognized or have a chance to grow.
Your branding should communicate with what your company does, how it does it, and most of all it communicates trust to your client.
Many companies will hire a branding agency for small business to create a strong brand, they will give you advice on the suitable branding style you can use that fits your target market.
Moreover, they will put your brand functionality ahead of any aesthetics or trends, and most importantly, create a brand that can help your business longevity.
Here, we have collected some tips to help you start your branding today.
Create your Brand Identity
Branding is not only a logo that you slap on your products or advertisements; it also shows your company’s spirit, core values, and mission.
So, start by thinking about who you are as a company, what do you sell, how you would like to be perceived in the market, and what difference is your business going to make in the industry.
Define your Target Market
Are you communicating fresh food? Fast service? Or a green lifestyle? The extent of how clear you are about your business services and goals will help in defining your target market.
Your customers cannot be neglected out of the process, rather, you need to be aware of their age, education, income, gender, spending capabilities, when and where do they use your product.
Define Your Competitors
No matter what the business scale is, there are always competitors. To survive in the market, you need to offer something special or even better than your competitors; which is the most important factor to start building your loyal customer.
It shouldn’t be something extravagant, it can be simple as lower prices, after-sale service or even your business’s value itself.
Always have a look at local and international competitors’ brand identities, they will show you what can work in the market you are diving in and keeps you away from copying any brand that already exists in the market.
Decide on Your Spirit
Whether you are working on the brand yourself or with an agency, creating a mood board will help you reflect on your business spirit. Define your company’s ethos, products, machines used, target audience, colors, fonts and logo style.
From this point you will see how all the above tips will gather up in one picture, giving you a whole idea on the branding you are about to create. From that mood board, you can now look at different logo styles.
No one can deny the fact that your logo is the first visual asset that your customer will be faced with when approaching your business. Thus, start creating your identity now and grow that business of yours.