What is a Loyalty Program and How it Benefits Your Brand
By Space Coast Daily // March 18, 2020
Until a few years ago, brands focused almost all their efforts on the process of attracting people on purchasing their products, without taking into account key concepts such as “recurring purchase” or “brand diffusion.”
Today, fortunately, brands have begun to include loyalty among their business objectives and, to achieve this, they use marketing tools such as customer loyalty programs.
They have helped sellers achieve numerous milestones, and they are effective for a number of reasons.
For one, the loyalty and rewards programs work well at inspiring customers loyalty, with as many as 84 percent of consumers accepting that a loyalty & reward program makes it more likely for them to return back.
Also, statistics show that loyalty members spend almost 37 percent more than non-members. Thus, we see that good loyalty programs may mean real, quantifiable sales results.
You’re identified as a participant in a loyalty program
These loyalty programs involve having an account set up and getting a card that identifies the shopper or cardholder as a participant in the program. By presenting the card you get a discount on your purchases or points that can be used when you buy goods in the future.
When you apply for the loyalty program, there will be an agreement telling you all about customer privacy as well as aggregate data which lets them know about a customer’s buying habits and preferences.
Choose a program with the appropriate features
There are a number of e-commerce platforms like Shopify that allow people to set up an online store and help businesses of all sizes to sell their products and provide customers with a loyalty program that will encourage shoppers to keep coming back to a certain store.
A loyalty program Shopify makes your brand more attractive but the question is which loyalty program? Which one will give customers reasons to become loyal customers and come back to your store?
The e-commerce store selects loyalty apps and you can look at their App Store for customer loyalty apps and choose from many of them.
• Smile.io, for instance, comes with lots of amazing features and comes equipped with account registration. Smile can also connect with other apps and software.
• LoyaltyLion is an award-winning customer loyalty provider as well and is a Shopify Plus partner, working with all kinds of stores. You can build your points and referrals program in just minutes and reward customers points for not only purchases but reviews, sign-ups, site visits, birthdays and more. LoyaltyLion is the only loyalty app to integrate with all Plus features.
• Loyalty Program – Beans by Beans app is a powerful tool to help you earn more money and it is able to send notifications to customers about their points to remind them to come back. Bean Loyalty Program is a long-term marketing solution where you can start seeing positive impacts from 6 months. The app also comes with some key features and you can enjoy rewards such as percentage discounts and free shipping.
Loyalty and reward programs motivate shoppers to engage with your brand and become loyal to you. The rewards can be adjusted and points can be redeemed on the store’s POS system.
There are a number of rewards apps and each one helps with reaching out to customers, and in doing so increases conversions. The e-commerce shop provides the highest quality loyalty program for your brand because they know too well that the online world is cut-throat, and if you don’t do what it takes to survive online, you may sink.
Meet your customer’s shopping needs
Choosing the wrong tools can be to your detriment and that’s why a loyalty program will help you meet your customer’s shopping needs.
With your online business, the sky is the limit and by reading the official terms of service and rewarding your customers, there is no reason why you won’t be trading successfully online.
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