Strategies to Boost Your eCommerce Business
By Ryan Flannagan // April 22, 2020
More and more people are starting to see the benefits of starting their own eCommerce and eCommerce SEO strategy business. The ability to work from home, the vast number of customers they can target increases, and the fact that they can earn even while they sleep, being just a few of the reasons.
The number of startups is therefore rising, but if you are an established eCommerce business, this means only one thing: more competitors. So how do you ensure that you continue to see success? The solution lies in utilizing a number of solid strategies that we will explore below.
Expand your selling opportunities
You want to ensure that your customers always choose you over a competitor by making your products high-quality and reasonably priced, but also that their experience is second to none.
Subscription boxes have become a popular way for consumers to discover new products and enjoy a convenient shopping experience. These boxes offer a personalized selection of items that are delivered to the subscriber’s doorstep on a regular basis, often monthly. To ensure that the contents of each box are tailored to the customer’s preferences and needs, many subscription box companies utilize specialized fulfillment services.
However, to really boost your chances, then you need to consider expanding your horizons. What this means is selling your products on more than one eCommerce platform.
Start by looking at where your customers are shopping. This will allow you to target them more easily. However, you should also look at the platforms that instill the most trust amongst buyers, such as Amazon.
If you decide to focus on a platform such as this, you first need to know how to navigate this way of selling and how you can ensure success.
This Amazon SEO Guide will definitely show you the effective ways to rank your product among all the listings and ensure that you can profit through these ranking strategies.
The first thing you will want to do is seek our expert help from an eCommerce consulting company such as Nuanced Media that has experience in the giant selling platform, Amazon.
They will be able to help you understand your customers and what drives them to purchase items. In addition, with their Amazon Action Plan, you can start earning 3x more a month, which means more money spent on improving your service, products, or marketing efforts.
Show yourself as the expert
One thing that will define you as the business people should turn to is by showing them that you are an expert in the field. This will attract potential customers and draw them toward you over a competitor.
The way you can do this is through content. Make videos, develop a blog, host webinars, anything that will give you the opportunity to say this is what we know and what we can offer you. Advertise this on your social media channels, and you should start to build a loyal customer base that follows these content updates but then also purchases products from you afterward.
You can go one step further with the video content alongside your high-quality pictures of the products. You can film people using your products and upload them to the product description.
Consumers love to watch videos as they resonate with them more, and they want to know that what you’re offering actually works. Show them it does through the art of video.
Ensure you’re mobile-friendly
One thing that you can be certain of is that many brands will be trying to optimize their eCommerce sites for mobile. Many platforms, such as Amazon, will already be prepared for this, but what about your first platform?
Maybe you started selling from your website. Is that mobile-friendly? If the answer is no, then you need to get this sorted fast to ensure you don’t miss out on vital customers.
Last but not least, give your customers a reason to keep coming back by thanking them for their loyalty. This will go a long way in your favor in terms of reviews and word-of-mouth recommendations.
Consider offering discounts such as buy 1 get 1 free or 25% off your next purchase when you spend X amount.
ABOUT THE AUTHOR
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international e-commerce marketing agency. Nuanced has sold $250,000,000+ online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author who has contributed to numerous publications. To connect with Ryan, check out @Ryanflannagan on Twitter via Linkedin.
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