How to Win the Marketing Budget War using Cloud Business Phone System
By Space Coast Daily // May 20, 2020
Running a business is no less than handling a war front. With so many things demanding your constant and diligent attention, you have to be as agile and vigil as a solider at the war front. Out of all the hassles, the one which keeps bothering businesses of all sorts is surging marketing expenses.
Marketing is one thing that can’t be ignored or put back in the back seat. If you want to bring your business into the public’s eye then having an upright marketing strategy is a must. That being said, one can’t be denied the fact that marketing burns a hole in your pocket.
Running a TV commercial, print media ads, or billboard, whatever option you choose, you need to have a hefty bank balance in your business account.
Now, businesses have started looking ways to trim down these expenses a bit and cloud telephony sounds promising here.
Winning the marketing expenses battle with cloud telephony
We all know that cloud telephony is the ideal tool to have a world-class communication facility at a lower cost. Businesses swear by its viability and how it has helped them save millions in a year.
But, what’s its contribution to marketing?
Can it help you enjoy result-driven marketing strategies at a low cost?
If these questions are what spinning in your mind then here is the answer:
Run targeted marketing campaigns at low cost
Targeted marketing is always useful. It saves your efforts and time while delivers the most gratifying results. But, you can’t do it if you’re using a TV commercial or billboard display. So, you end up spending a lot and get very little outcome in return.
You can run a targeted SMS marketing campaign with a cloud-based business phone number at the least possible cost. Many leading cloud telephony service providers offer bulk SMSs facility at a very affordable cost.
You can segregate your customer group based upon their requirements and send them customized and targeted SMSs. This way your output increases.
The edge of a toll-free number
You spend a thousand dollars for a TV commercial, display a business phone number at the end, and tell your targeted audiences to call you today. But, will they do it? No, they won’t unless someone is in dearth need of your service. It’s sad but it’s true.
No one will bother to pick their phone, dial your number, and contact you for a general query at their own cost. Oh! They might not recall your business phone number as the two-second long display wasn’t enough to memories that multiple digit numbers.
In this way, chances of building up a future customer database are very low and you will get a poor outcome. Now, consider using a toll-free number for this job.
Toll-free numbers are the one that allows callers to call without bearing any call incurring charges. So, your prospects won’t take a minute and call you for casual inquiry.
And you must understand that your targeted customer will remember toll-free numbers till eternity even if you display it for two seconds.
Yes, it may sound astonishing but it’s true. The toll-free number comes with easy digit combinations that are easy to memorize.
The wonder of call back and live chatbot facility
Having a business website is a part of a marketing strategy. But, would you like to lose a potential customer just because no assistance is available on the website? No, of course not.
By using a virtual phone system, you can add a call back facility and live chatbot facility on your website and offer immediate assistance to all your website visitors.
Market your services in a more effortless manner
Marketing is a tough nut to crack. Ask your sales professionals and they will tell you how hard it is. But using a cloud-based virtual phone system, you can market your product in every easy manner like when your customers wait for a call to get answered.
Yes, it’s right and the IVR facility of cloud business phone systems is what has made it possible.
IVR system or Interactive Voice Response is a facility that allows you to record a customized message and play in between the calls.
Some of the businesses have used this facility to market their product. Instead of playing boring music at the time of call waiting or transferring, they decided to play a marketing message over the IVR system and market their product. Guess what? They saw a 16% hike in their sales.
No more high marketing overheads
When we have advanced and cut-above technology like cloud telephony, there is no need to burn a lot of cash on old-school marketing ways. You have more advanced and cost-effective marketing ways with this tool.
All you need to do is get the right one from the right service provider. Once this is done, you will win the war against high marketing costs in the easiest possible manner.
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