Gov. Ron DeSantis Signs Bill Allowing Florida NCAA Athletes to Make Money From Endorsements

By  //  June 12, 2020

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NCAA revising rules prohibiting athletes from accepting money from third-party sources

Florida Gov. Ron DeSantis signed a bill Friday afternoon that will allow college athletes in the state to make money from endorsements starting next summer, adding an expected increase in urgency to the nationwide movement toward creating more opportunities for athletes to benefit from the billions of dollars generated each year by the college sports industry.

(ESPN) – A new Florida law will allow college athletes in the state to make money from endorsements starting next summer.

Florida Gov. Ron DeSantis signed the bill Friday afternoon, adding an expected increase in urgency to the nationwide movement toward creating more opportunities for athletes to benefit from the billions of dollars generated each year by the college sports industry.

In response to legislative action in other states, the NCAA has taken recent steps toward revising rules that currently prohibit student-athletes across the country from accepting money from third-party sources.

Florida’s law puts additional pressure on NCAA leaders by significantly shrinking the timeline for them to enact the type of uniform national changes they say they prefer.

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