Groundswell Startups Partners with StarterStudio to Bring Idea & Build Stage Startup Programming to Brevard

By  //  June 19, 2020

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Groundswell was founded in 2016 and is home to a diverse network of high-tech founders

Groundswell Startups, a nonprofit high-tech incubator and coworking space in Melbourne, Florida announced a partnership with Orlando-based StarterStudio to bring Idea & Build Stage Startup Programming to Brevard County. (Groundswell Startups image)

BREVARD COUNTY • MELBOURNE, FLORIDA – Groundswell Startups, a nonprofit high-tech incubator and coworking space in Melbourne, Florida announced a partnership with Orlando-based StarterStudio to bring Idea & Build Stage Startup Programming to Brevard County.

Groundswell, founded in 2016, is home to a diverse network of high-tech founders, creatives, and innovators who work together in a collaborative environment to scale their companies.

The heart of Groundswell’s mission is to connect founders with their vetted mentor and subject-matter expert network to assist companies in getting ready for funding, and then using their network to help open the door to those opportunities.

Over the past four years, Groundswell has assisted over 20 companies gain access to funding with over 25 million collectively raised in venture capital funds.

The partnership will allow Groundswell Startups to utilize StarterStudio’s well-respected and results driven programming and facilitators to provide additional support to startups in Brevard County.

“We are all about coordinated collaboration at Groundswell,” said Jarin Eisenberg, COO of Groundswell Startups.

“StarterStudio is a regional partner who is leading the way with their virtual programming. Instead of duplicating an established resource, we look to this partnership as an opportunity to bring high-quality programming to Brevard County and to expand our ecosystem which will benefit all of the companies we serve.”

“We are all about coordinated collaboration at Groundswell. StarterStudio is a regional partner who is leading the way with their virtual programming. Instead of duplicating an established resource, we look to this partnership as an opportunity to bring high-quality programming to Brevard County and to expand our ecosystem which will benefit all of the companies we serve.” said Jarin Eisenberg, COO of Groundswell Startups. (City of Melbourne image)

To start, the two organizations will partner on bringing Idea & Build Stage acceleration programming to the area. The Idea Stage program is a 10-week evening series with classes once a week.

It is focused on helping entrepreneurial-minded individuals validate their tech business idea, collect feedback from potential customers, develop a sustainable revenue model, and learn how to effectively communicate about their business.

The Build Stage accelerator program is a 12-week, part-time offering for very early companies that have a minimum viable product and need the fundamentals of go-to-market strategy, selling, customer relationships, finding and managing technical resources, basics of business law, financial models, and ultimately, information on all types of funding sources to speed them toward a sustainable tech or tech-enabled business.

“We are so excited to extend our accelerator programs to the heart of the Space Coast’s tech economy,” said Lilian Myers, executive director at StarterStudio.

“We have collaborated with Groundswell on putting later-stage companies in front of investors for some time. What we know from having over 120 startups come through our various programs in the greater Orlando market, is that there is often a big education gap between having an idea and then knowing how to get it validated, built, and into the hands of actual paying customers.

“Filling that gap quickly means more entrepreneurs have a better shot at contributing to local economic vibrance and we’re so pleased to be joining Groundswell to make that happen in Brevard.

“Since COVID-19, we have experienced an increased demand for services and support. People want to take their destiny into their own hands, and we want to do everything we can to support them.”

The program has received support from TSS Solutions, Rossway Swan, Flavin and Nooney, and Lowndes, each stepping up to provide partial scholarship opportunities for participants.

“We are excited for this partnership, and for the impact, it will make on the companies we serve.” Applications are open now and the first class of cohorts is expected to start July 27.

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