Exclusive Interview With Online Entrepreneur Nimrod Santo
By Nimrod Santo // July 25, 2020
Online entrepreneurs can face a wide variety of challenges. Two main ones which can keep online entrepreneurs up at night are achieving a work-life balance and nailing down their marketing techniques. These two challenges are very different, but across the board, most entrepreneurs know what it’s like to grapple with them.
One entrepreneur knows these challenges very well and has actually mastered them. Nimrod Santo, an online entrepreneur, direct-response marketer, and business developer is sharing his opinions on these challenges, and advice every online entrepreneur should know.
Nimrod, let’s start off with work life balance. Why is it so difficult for many online entrepreneurs?
Online entrepreneurs are dedicated and headstrong. We have to be, in order to make it in this field, because of how competitive and high-volume it is. But the other side of that dedication is a lack of balance outside of work.
I totally get why it’s a struggle, because I struggled with it for the longest time. And it took me a while, but I finally figured out how to balance my priorities and make time for the other things that make me happy.
I’m an avid surfer and traveler. Sometimes, I definitely get judged by people right off the bat, who think those are pretty laid-back hobbies. But I recently spoke about exactly how surfing and traveling have dramatically enhanced my personal life. I’m able to learn real-world lessons in very diverse environments, and experience things I would never experience from behind my computer screen.
These lessons are irreplaceable. Whatever your passions are, it’s important to make space for them, because that’s how you’ll really feel fulfilled and be able to grow. But in particular, I’m a big believer of the fact that travel can lead to business creativity as I mentioned in a recent interview with RushPRNews.
Tell us more about direct-response marketing.
Direct-response marketing is an incredibly successful tactic, and there are reasons why it’s so widely employed. Direct-response marketing drives specific actions for consumers, meaning you get people to actually click your link, buy your product, or sign up for your newsletter.
The whole idea behind it is that you’re getting real, tangible results with folks who will consumer what your offering (as opposed to utilizing channel partners, distributors, or 3rd parties responsible for creating such activities on your behalf) which can translate into loyal customers which you can market offerings to over and over again. But there are definitely some direct-response marketing do’s and don’ts but I’ll save that for another interview.
What are some of those?
If you want to see real results it’s important to know your audience, and you have to be offering something they want. That means you have to be targeting the right people, the people who are interested in what you have going on. That involves knowing your niche and knowing your audience.
There are also some direct-response marketing techniques that are tried and true, and you can rely on those. For example, offers with an expiring time limit, or offers that include a free gift are a great way to get results.
Have any general tips all online entrepreneurs should keep in mind?
Having a unique idea that fills a need will go very far. It can seem impossible to come up with that idea, but definitely strive for it. Also, keeping your full-time job, or at least a part-time job while you build up your business can take off a lot of the fail-or-succeed pressure.
That will free up a lot of your resources, and allow you to grow things carefully and expertly, instead of trying to rush through things in a time crunch. I write about entrepreneurship on my blog so if you’re interested in that topic, definitely read some of my latest pieces.
And lastly, finding a mentor or a coach can go a long way. It can be tough to ask for help, but I really like to think of it as finding guidance. That can help you avoid some obvious and painful mistakes and make a huge difference in the long run.
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