Email Design Best Practices 2020
By Space Coast Daily // October 9, 2020
With 294 billion emails sent worldwide in the year 2019 and an expectant 347 billion emails by 2023, we might think that each one of these emails has been read and responded to. But, that is not the case.
There are many emails that have been left unread or even worse – unopened, which could be marked as spam or deleted or wholly ignored. For this particular reason, you need a well-designed, attractive email for increasing consumption and engagement.
It should make you feel compelled to check the mail at first glance. A beautifully structured and designed email will have lower unsubscribers and higher ROI. You can even design a customized Facebook cover for your brand to increase the number of viewers and keep the page engaged using a Facebook cover photo maker.
Here, we provide you with some email design tips that will help you in 2020
1. The best practice for email design begins in the inbox
Just as how the first impression counts in the physical world, this is the same situation in the case of emails. You may provide a beautiful content and body for the email, but if your envelope content does not hit the mark, then the target audience will click through. The sender’s name, the subject line, and the preheader together make up the envelope content.
2. Have you emails designed with the help of visual hierarchy
The visual hierarchy is the best email design practice that is followed by various marketers to exploit the natural tendencies based on predictable paths while exploring content. This will not only help you understand the content easier, but it also directs the reader to the vital points within the email.
3. Try using interactive content while designing your email.
Using interactive content in your email design will boost the engagement enabling readers to interact with the content without leaving your email. This will not only reduce the barriers to engagement but provide improved user experience allowing the readers to interact with the content without the need of clicking through your site or following links. This will generate high intent clicks inside your email.
4. Make sure to feature user-generated content in the design of your email.
User-generated content is a content created by the end-users that includes product reviews, customer feedback, social media posts, or photos. When you incorporate your email with this content, it forms an effective way to reinforce the brand’s credibility and marketing.
5. Try getting personal with dynamic content.
With human-to-human or H2H marketing becoming more popular in 2020 compared to B2B and B2C marketing. The biggest trends that we see in the recent email designs is that they move away from a broader approach to more personalized one-to-one emails, which is based on the customer’s behavior.
In this, we mean dynamically changing the entire sections of the content solely based on a user’s behavior and interest like personalized customer surveys, product recommendation offers and abandoned cart emails.