Tips for Using SEO to Help Your Small Healthcare Business Grow

By  //  May 30, 2021

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As a small healthcare business owner, you must have thought about how to grow your customers and increase your sales.

This is especially important during the COVID-19 pandemic because of the lockdowns and financial crises. Those businesses that need physical presence suffered the most, but those with the ability to use digital means of communication survived. 

Digital marketing is the safest and the most effective means of reaching out to new audiences and making them buy from you.

To be successful in digital marketing, you need to use SEO techniques to get maximum exposure and increase the efficiency of your digital presence. 

Of course, SEO is not an easy task and needs expertise and experience. There are many things like Local, On-site, and Off-site SEO that are effective in your SEO performance.

For example, if you want to sell used AED in Canada, you need to use local SEO in a way so that your website ranks for this keyword in Canada. This way, you can expect an increase in your website’s visits by Canadian users leading to more AED sales.

But fortunately, there are some useful and easy-to-use SEO tips for those with limited sources and time to improve their website’s rank.

If you own a small business in the healthcare industry, you’d better read the following tips to grow your business.

Create a fast and mobile-friendly website

Having a website is central to every digital marketing strategy, and therefore, you first need to create a website for your business.

The first and the most important matter in your SEO strategy is to have a fast website, as it is an important metric for both search engines and users.

Try to use sources like Google Insights and GTmatrix to check if your website’s speed is acceptable.

Also, your website needs to be mobile-friendly as more than half of the global internet traffic comes from ‎smartphones.

Conduct competition research

You need to know your rivals to be able to outperform them in SEO and reach better ranks in Google.

Try to recognize local and global websites in your niche and track their activities closely. Remember that you don’t have to copy their style, but you need to know what has made them perfect to be able to perform well.

Learn using SEO tools

As you can see, there is a tool for everything these days, and SEO is no exception. Remember that without a regular SEO analysis, you won’t reach digital advertising. So you need to become familiar with some SEO tools and use them to make sure you’re performing well.

Of course, Google Analytics and Google Search Console are best to find your website’s SEO problems.‎

But tools like Ahrefs, Moz, and SuferSEO are also perfect for keyword research, backlink analysis, and content optimization.

Consider local SEO

As a small business, you have to pay special attention to local SEO. Fortunately, tools like Ahrefs let you know your position in local searches. 

For example, if you want to increase your rank in “buying a ventilator in Toronto,” you can easily track your growth using Ahrefs.

Try to cover all the variations of your target keyword to optimize your content. Pay attention to Google suggestions and use them in your blog content. For example, 

■ how many ventilators in Canada 2021

■ how many ventilators in Ontario in October 2020

■ how many ventilators in Ontario today

■ Canadian emergency ventilators

■ how many ventilators in Toronto

■ how many ventilators in Ontario 2021

■ made in Canada ventilators

These are the most repetitive keywords local people search for. So using them will increase your chance of being discovered by them.

‎Be informative and up-to-date when writing blog posts

To win the competition in digital marketing, you need to appear like a niche thought leader in the healthcare industry. Having a blog to post informative content is the best way in this regard. Content marketing tactics will help you:

■ Rank for focused keywords

■ Get social shares

■ Show that you’re up-to-date

You have to include the most recent data in your posts to let search engines know your site is updated. Being updated is a key factor in SEO and helps you rank better. You can have an annual plan for updating your previously published articles and optimize them.

Try to remove posts that have not performed well because they’re not bringing good traffic to your site.

Also, it’s important to answer common questions of your niche audiences because this can make them remember your website. Sources like Quora can be great in finding the common questions of your audiences.

Promote your posts on social media to drive traffic

Social media is an integral part of digital marketing. It might not have a direct impact on SEO but can play a significant role in driving organic traffic to your website.

Remember that many people use social media platforms to search for their favorite products and brands. So you need to have accounts on top social networks to be able to reach out to them.

Try to create a business account on these platforms and link to your website. Also, you have to share your blog posts with your social media audience to let them know your most recent updates.

Final thoughts

Using SEO can help your small healthcare business grow, especially in the age of the COVID-19 pandemic. It might seem a difficult job, but with the help of the mentioned tips, you can reach an acceptable SEO performance. Try to analyze and optimize your strategies regularly to win the competition.