Just How Fast is Ecommerce Growing?
By Space Coast Daily // June 18, 2021
When ecommerce was first invented, it completely revolutionized the way we shopped in multiple ways. Ever since then, the industry has been growing exponentially every year with more and more traditional businesses shifting to the online platform to generate more sales.
With the start of the pandemic in 2020, the world came to a sudden stop as people were all made to stay indoors for the majority of the year, and this gave ecommerce another massive push forward as the entire world depended on online shopping and delivery systems to get even their basic necessities.
Whether it was buying luxury items, getting food delivered to your doorstep, or sending a congratulations bouquet to a friend who recently graduated, online platforms had it all covered.
In this article, we’ll take a closer look at the reasons behind the growth rate of ecommerce and what the future holds for this industry. Let’s get started.
Augmented Reality and Its Benefits
With the advent of augmented reality, users were able to get a far more real experience even through virtual shopping which boosted the sales of the ecommerce market as a whole. Consumers no longer had to sacrifice any of their many comforts while shopping online as the AR technology allowed them to almost physically see the texture, shape, and materials of the products they were buying.
Additionally, many platforms began giving their customers the option of ‘trying on’ the products they were shopping for even through a screen.
This was one of the advantages that traditional shopping had over the online platform, but with technology now allowing users to see what the clothes, shoes, specs, and other products look like on them from the comfort of their homes, the ecommerce platform was able to seamlessly imitate and deliver the same shopping experience that comes with traditional businesses, thereby bridging the gap between real and virtual.
Artificial Intelligence and Shoppers
Along with the technology of augmented reality, ecommerce also made use of its AI technology to understand its consumers better. AI was able to learn enough about the shoppers and their habits to give them personalized experiences that made it easier for them when they were looking for a particular type of product or experience.
The AI was able to make the customers feel like they were shopping at brands and platforms that actually cared about them and valued their presence.
Traditionally, this aspect could only be found in stores where individuals could come into contact with the store and brand members physically, but with the rise in technology, the AI was also able to replicate the same emotions generated within stores in online platforms as well. This aided in helping ecommerce grow as its platforms began replicating reality with all its small nuances and emotions.
Convenience and Comfort
The final reason why ecommerce was able to see fast growth is due to the ease of access and time-saving benefits it produced to its users. People no longer had to go in search of things because they could access the world at their fingertips.
Ecommerce was able to customize the user experience to suit the likes of all their consumers, thereby making them find more positives than negatives when compared with traditional businesses. With the rise of individuals who no longer leave their homes but seek to live in a completely virtual setup, ecommerce is bound to see an increase in sales in the coming months and years as well.
So, if you’re planning to get into the ecommerce platform then this happens to be as good a time as any to get started.