5 Ways To Leverage Link Building In 2022

By  //  February 19, 2022

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It can be hard to know where to focus your efforts in order to get the most from your blog posts and website. One way you can make sure that you’re getting the most out of your link building is by focusing on one or two specific areas. In this article, we’ll look at some of the ways that link building has changed in recent years as well as how it will continue to do so going forward.

Generate Quality Content

We’ve discussed the importance of content marketing in the past and how it’s a crucial part of any company’s marketing strategy. If you’re looking to increase your site’s visibility, explore these five ways to leverage link building in 2022: 

1. Write a Guest Post.

As long as you’re posting on relevant, authoritative sites, guest blogging can be an easy way to get more links to your site. It can also give you a great chance to talk about your business, increase social media followings, and create a following of your own. 

Guest blogging is a popular link building strategy that allows you to share your expertise with the larger community. It’s typically done by posting an article on blogs or websites relevant to your business, industry, and/or target market. One of the most important benefits of guest blogging is the fact that it helps build relationships with others who are active in your target market. Guest blog posts can also increase traffic to your website.

2. Grow your social media following.

Like link building, increasing your social media followers is a great way to build links from relevant sites. Plus, it will give you an additional opportunity to interact with those people and encourage them to share your content.

If you want to grow your social media following, you need to genuinely care about the people who are following you. Share content that is interesting and will have a positive impact on other people’s lives. Remember, be engaging rather than simply promotional – it’s hard enough as it is without constantly being annoyed by your followers. You can use Linkedin, Facebook groups, Telegram channels and Whatsapp groups to build your community.

3. Create a podcast or blog series. 

This year, there are some changes coming to the SEO industry. First, they started treating podcasting as a ranking signal. Then they made it easier for users to share content on social channels. Now email is also an effective ranking factor when it comes to links. That’s why in 2022 you should leverage your voice and create a podcast or blog series that can publish on your own website or through another trusted source.

You can create a podcast or blog series to help build your authority in your market. It can also help with SEO and backlinks, because it’s easier to get in front of more people who have already been introduced to your brand via an interview.

4. Create an infographic.

Infographics are a great way for people to share your content and get you in front of new people. It’s important that your infographic has high quality data, relevant links and images.

People are no longer just reading and sharing content posted on social media like they used to. That’s why creating infographics has become a popular way of marketing your brand, products or services. Infographics use visuals to tell a story that is easy for audiences to understand. Infographics are a great way to demonstrate the value of your company, product or service with images, text and data.

5. Ask for input.

People love to be asked for their opinion or feedback, so if you reach out and ask people what they think of your content and how you can improve, you’ll get a better response.

With the rise of social media, now more than ever is a great time to ask for input from your target audience and start building links. In the past, most people would be able to get their email list or website content out on their own. Asking for input and building links don’t have to be mutually exclusive. If you’re creating content around a particular niche, use influencers in your niche as guest bloggers and give them credit for the content that they write.


Even in the age of social media, there’s still a lot to learn about how to leverage link building. This is why we’ll be talking about the importance of it and potential strategies that you can use in 2022.