Planning to Take Your Real Estate Business to LinkedIn? Here’s What Outreach Automation Can Do for You

 

LinkedIn is the hub for professionals who want a place to build out their network of contacts, further their careers and establish mutually beneficial relationships with prospective business partners.

All of this makes it ideal for outreach if you run an up-and-coming real estate business, and want to level up your operations.

Of course, running outreach campaigns manually is time-consuming, so you might not think it is worth the effort to use LinkedIn for this purpose. Thankfully outreach automation tools are available to take the hard work out of growing your real estate business, so let’s look at what benefits they bring to the table.

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Making outreach scalable

One of the principles of outreach automation on LinkedIn is that it must be capable of scaling to meet the needs of your growing organization.

For real estate businesses, that means making outreach manageable even if your network expands rapidly, and the number of partners and clients you are connected with might otherwise become overwhelming.

In addition, it means allowing more users to leverage the tools you harness to automate outreach, without this being an administrative or financial obstacle.

The scalability of outreach automation means that it is appropriate for small, ambitious teams as well as large, established agencies, and everything in between.

Building your brand organically

Trust is an important resource in real estate, and if your brand is well known, then you have already broken down that initial barrier between you and your prospects.

With the help of outreach automation, you can create a buzz around your brand in a more directed, focused way.

Obviously it is still important to combine this with other digital marketing strategies, and to leverage other platforms to promote your brand, but the professional orientation of LinkedIn gives you an exceptionally targeted opportunity to connect with the people who can catapult your brand into the spotlight.

Automated outreach campaigns can also help with cross-pollination, by featuring links that point to the existing assets you have created with brand-building in mind. It’s all about earning clicks and conversions that then translate into long-standing relationships.

Embracing analytics

As you would expect from any modern platform, outreach automation tools are equipped with in-depth analytical abilities that enable you to track data relating to campaign performance and make informed decisions regarding necessary changes based on these findings.

So rather than having to use guesswork to determine why you aren’t hooking prospects for your real estate business, you will have hard evidence indicating where you are going wrong, and what tweaks you need to make to improve the outcomes in the future.

Furthermore, the cutting-edge software available to agencies today is better at whittling down prospects and generating leads that have a higher chance of bearing fruit for your business. You won’t waste your time following any dead-end prospects and instead will automatically identify the juiciest leads with the most to offer your organization.

Adopting CRM integration

If you run a real estate business then you probably already have some kind of CRM system in place to help you handle the various customer and client relationships that you have built up over the years.

Yet more good news is that the best LinkedIn outreach automation tools can integrate with the top CRM solutions, ensuring interoperability so that you can manage alerts, notifications, messaging and general communication without needing to juggle several services separately.

Coveting customization

The misleading misconception many people have about automated outreach tools of any kind is that they can end up creating cookie-cutter communications that don’t feel like they were written by a real person, and could have a negative impact on prospects as a result.

Luckily the reverse is true, because you can not only personalize how outreach is handled depending on a variety of factors, but you can also enjoy ample customization in terms of how the tools themselves are organized.

Putting together carefully tailored campaigns that adapt according to the connection being targeted is a breeze. And in a market as competitive as real estate, you need all the help you can get to one-up your rivals.

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