SEO Tips for Growing Businesses
By Space Coast Daily // February 3, 2022
If you’re a business owner, then you know that SEO is essential for growing your company. But with so much information out there, it can be difficult to know where to start. If you’re running a business, it’s important to make sure your website is optimized for search engines. Without proper SEO, you could be missing out on potential customers.
In this blog post, we’ll give you some tips on how to optimize your website for search engines and increase your traffic. Keep reading for more information!
Focus on Link Velocity
If you are new to SEO, you should know that terms you will hear quite often are “backlinks”, and “linking”. What is a backlink? Well, as the name would suggest, it’s a link that directs a user back to your site. You can get internal backlinks, which are links on your site that link to somewhere else on your site, and external backlinks, which are on another site that links back to yours.
Link velocity is essentially the rate of link growth over time, as Cozab explains, and you should focus on these metrics if you want to accurately measure growth. It’s important however to make sure that the backlinks are high-quality and relevant.
The next thing that you will want to do to grow your business is to focus on keywords, and understand search intent. Search intent is the reason why someone is searching for something on a search engine and typically falls into 4 categories; navigational, transactional, commercial, and informational.
What you should focus on is creating content that aligns with keywords that will generate traffic. For example, if you want to create content for “best PC monitors”, your content should give customers options, explain the differences in different monitors, and essentially lists products from best to not so great.
Create High-Quality Content
As mentioned above, creating high-quality content is what drives traffic to your site, but it’s more important than that. The thing that content needs to do is answer the questions that your target audience has, or might have. Better yet, if you create content that meets them at different stages of the buying process, they’re effectively your customer.
Another reason you should focus on creating quality content is that you want to establish yourself as an authority within your niche. By positioning yourself as a problem solver, your authority increases, and so does the chances of someone choosing to buy from you because they trust you.
Use Social Media
One of the best strategies that you can employ is to use social media as part of your digital marketing strategy. If you don’t have a social media account on any platform, that shouldn’t stop you, since using social media is one of the best ways to target an audience, engage with them, develop a brand identity as well as raise brand awareness.
In 2021, 4.48 billion people were using social media. Over 1 billion of those people were using Instagram. This means that you will find your audience on these platforms, and more than that, these platforms offer relatively cheap advertising methods that you can take advantage of.
An important aspect of SEO is focusing on the customer experience, and the most important aspect of the customer experience is navigating your website. This means that you need to ensure that your website is user-friendly.
The first thing to improve would be your site speed. Statistics show that half of the mobile users will exit a site if it doesn’t load within 3 seconds. This damages your bounce rate and lowers your SEO score, as well as the fact that you have lost a potential customer.
Meta Descriptions and Title Tags
Finally, an effective way of increasing your SEO score, as well as website traffic, is to focus on having the best meta descriptions and title tags. Your title tag is the one thing that users have to decide whether or not they will be visiting your site.
This is why you should ensure that target keywords are included, there aren’t too many keywords, you haven’t created a similar title tag, and it matches search intent. Also, keep in mind, anything over 60 characters won’t be displayed.