Temu Conquers the U.S. Shopping App Market
By Space Coast Daily // September 25, 2022
Within two weeks of launching its value shopping marketplace in the US, Temu became the most popular shopping app for Android. According to mobile data tracking firm SensorTower, the app ranked first among shopping apps in the Google Play Store on Sept. 17. According to the ranking, Temu is being perceived favorably by American consumers. Temu’s marketplace was launched in September 2022, aiming to offer consumers quality merchandise at affordable prices.
A total of 15 product categories are available, ranging from fashion and beauty to pet supplies and office products. A wide variety of products at affordable prices is going to lead to more sales,” said Jacob Cooke, CEO of WPIC, an e-commerce tech company and marketing firm. My most eager anticipation is to see how PDD can bring Temu to US consumers in an innovative way.
Considering Temu is a newcomer to the US e-commerce industry, it may seek to differentiate itself by taking advantage of the extensive network Pinduoduo has built up over the past decade. 61 billion orders were handled by Pundoioduo in 2021 alone, thanks to its close-knit community of over 11 million global merchants. Known for promoting quality products that help consumers benefit from increased living standards, it promotes value-for-money products.
In 2018, Goldman Sachs dubbed Pinduoduo the world’s fastest-growing internet company due to its rapid growth rate. Temu has been able to secure products on the best terms despite being a new player thanks to Pinduduo’s large network of suppliers and fulfillment partners.
Consumers are facing inflation at multi-year highs, and rising interest rates, and companies are warning of recession as the US retail industry heads into the holiday season. team’s sister company has deep expertise in sourcing and execution of products, according to a press release. it is this foundation that enables us to provide our customers with a shopping experience unlike any other.”
As part of its grand opening celebrations, Temu is offering discounts sitewide with no minimum spending requirements. One of its first themed campaigns featured pumpkin lanterns, spooky costumes, and pet dresses, most of which cost less than $10.
PYMNTS found that 70% of US consumers are cutting back on retail purchases because of rising gas and grocery costs. Consumers in the US experienced a decline of 12% in purchasing power over the past two years, and after allocating for food, shelter, and fuel there is little left for anything else. A holiday shopping forecast report by AlixPartners cited concern about inflation and a possible recession among consumers. this year, consumers will continue to seek deals even as retailers face inflation and massive inventories.
From hair clips to dresses, Temu launched its e-commerce service against this backdrop. On Temu’s website, it is written that “no matter the occasion, you can always depend on Temu to have just the perfect items to brighten your life and support you in living the way you desire. Temu will rely on its ability to source from a wide pool of suppliers and manufacturers.
