How to Create an Exceptional Jewelry Product Description
By Space Coast Daily // September 17, 2023
It’s all well and good to have a beautiful jewelry creation, but what about the product description? Images are great and should be an integral part of a marketing approach. However, the words also hold a degree of significance to prospective customers as well. This article looks at how to create an exceptional jewelry product description so that the whole package is attractive and entices more sales.
Talk About the Creation Process
Customers always love an origin tale, and you should aim to talk about how you made the product they are looking at briefly within the descriptive text. So, it makes sense to highlight source material which is even better if the products are made with reputable resources from a company like The Bead Traders. This should not take up too much space, but it should still be noticeable enough to leave an impression on the buyer and will make them feel confident and comfortable that your business cares about the products on offer too.
Pay Attention to Specific Details
Specific details for jewelry listings are factors like the different size options, type of materials being used, any potential allergy red flags, and so on. Customers who have this information readily available are less likely to feel the need to get in touch which will leave your inbox open for more genuine requests and reduce a lot of repetitive, time-consuming communication too.
Highlight Customization Options
A great thing about online jewelry businesses, and something that is definitely a unique selling point, is the customization options on offer. If your company is able to create bespoke products at a seller’s request, for instance, if they love the piece in the picture but would like a different color, let them know it’s an option! This can be enhanced by creating an order form request box where they can easily select the choices they want.
Be Wild and Free with Adjectives
Product descriptions are there to really represent what is being sold. This is your time to shine and highlight all of the best features in the most descriptive way. Therefore, embracing things like adjectives is a strong move to make. This word category serves a specific purpose which will provide the opportunity to use enticing language choices and vibrant phrases within, which is ultimately compelling to anyone browsing the store.
Add a Call to Action
Finally, don’t forget a call to action. These are buzz phrases that engage the reader and remind them to get in touch or click through to find a discount and so on. It can be anything that creates movement which means leaning on iterations that make a customer think and do. They are extremely useful ways to end a product description and make the whole business seem approachable, friendly, and like they care about what they’re selling and who wants to buy it.
Creating an exceptional jewelry product is a fantastic way to become established as a brand, but the whole process becomes easier when there is a compelling, informative product description to match the listing. Follow the above tips and make sure anything that is posted is designed to engage the reader.