Vacant Sears Town Mall Site in Titusville to Be Revamped into $240 Millon Mixed-Use Destination

developer touts mixed-use development to include housing, hospitality and lifestyle components

WATCH: The long-abandoned Sears Town Mall in Titusville is on track to receive a dramatic makeover as part of a $240 million redevelopment plan to revitalize the U.S. 1 corridor near downtown. The 22-acre property, dormant for years, will be transformed into the “Titusville Resort and Destination,” a mixed-use development that promises new housing, hospitality, and lifestyle options.

BREVARD COUNTY • TITUSVILLE, FLORIDA—The long-abandoned Sears Town Mall in Titusville is on track to receive a dramatic makeover as part of a $240 million redevelopment plan to revitalize the U.S. 1 corridor near downtown.

The 22-acre property, dormant for years, will be transformed into the “Titusville Resort and Destination,” a mixed-use development that promises new housing, hospitality, and lifestyle options.

Plans include 240 apartments, a hotel, an assisted-living facility, restaurants, and additional amenities designed to attract residents and visitors alike.

Developer Jessie Wright, spearheading the project, told Brevard County commissioners that the redevelopment could generate approximately 1,500 jobs and contribute an estimated $28.6 million to the regional economy.

“It actually does bring in jobs to the community,” Wright said at a recent commission meeting in Viera.

The Brevard County Commission and the City of Titusville have approved the project.

As part of the deal, county officials signed off on a $2.4 million economic incentive package, funded through commercial development property tax revenues generated within Titusville, not from general county property taxes.

The incentive will be delivered in three $800,000 installments and allocated toward key project components, including demolition of the former retail structure, hotel construction, and development of the assisted-living facility.

The former Sears store, a relic of the Apollo era, has remained mostly unused in recent decades. With demolition to begin soon, local officials are optimistic the new development will reinvigorate the area and catalyze economic growth.

“This is exactly the kind of project we’ve been looking for to breathe new life into this part of the city,” one county official remarked.

Construction will commence following the site’s demolition in the coming months.

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