VIDEO: Perfectious Tatu Owner Cheryl Welford Is Licensed, Certified Tattoo and Permanent Makeup Artist
By Space Coast Daily // April 17, 2017
WOMEN IN BUSINESS
SPACE COAST DAILY TV: How would you like to go to the beach, swim, go to the gym, shower or even just wake up with your makeup still perfectly in place? Cheryl Welford of Perfectious Tatu in Merritt Island shows you the benefits of permanent makeup.
BREVARD COUNTY, FLORIDA – Certified in the medical field for 10 years as a Certified Chiropractic Assistant, Cheryl Welford hadn’t planned on changing industries.
A friend offered her the opportunity to make some extra money after the unfortunate life changing experience of becoming a widow. This was the introduction to an industry that allows her to perfect women’s beauty through the art of permanent makeup.
As a licensed and certified tattoo/permanent makeup artist for the last eight years, Cheryl will tell you the industry found her. Today, Welford is a wife and mom, and thrives on being the top in her field.
Cheryl is the founder, professional authority and technician of Perfectious Tatu and insists the client comes first.
“I strive to make the experience pleasant despite the exciting changes that will occur,” said Cheryl. “The goal is to exceed expectations.”
Only the finest tools and products available are used at Perfectious Tatu. This creates confident clients who look picture-perfect. They can be sure the work naturally enhances their facial features.
Services include permanent eyeliner. This is subtle shading in the lash-line which can mimic hundreds of tiny eyelashes and creates the illusion of thicker fuller eyelashes.
Clients can also receive permanent lip liner or full lip color. This procedure can appear to reshape or change the size of the lips as well as enhance color.
Other services include permanent eyebrows, microblading, which utilizes hairline strokes that mimic hundreds of hair strands. These services consist of labored consultation to ensure confidence and satisfaction.
Being a successful entrepreneur has allowed Cheryl to support her family, while growing as a woman as well as change the image of permanent makeup on the Space Coast – especially with younger women.
Success has many definitions, but for Cheryl it’s measured in the ability to give back what has been taken from women due to cancer, alopecia or even accidents and birth defects when camouflaging scars.
The biggest challenge faced in the industry is that women are all very different, and with different needs. Things like personal preference, skin tone, skin type and many more requirements must be taken into consideration.
Changes like fads and trends also affect color selection and shape. Cheryl offers professional guidance so the satisfaction lasts well beyond the service.
Although it’s called permanent makeup, clients can expect one to three years of life from properly applied permanent makeup. This is preferred, as clients like to make changes over the years.
Cheryl educates her clients on the nuance of natural and gentle enhancement, as opposed to an actual makeup look. This is enjoyable yet challenging for her as this has been a successful approach, and puts clients at ease knowing her experience is well applied. The enhancements provided can take years off the appearance.
Cheryl loves what she does and it reflects in her business. She believes that to improve your business, you must improve yourself. It is important to continue to be educated on the latest techniques, styles and trends.
Just like the industry, Perfectious Tatu is moving and growing. Welford is always open to working with new clients and growing her talents. She loves making it easier for people to look good and feel better about themselves every day.
How do you know if permanent makeup is for you? How would you like to go to the beach, swim, go to the gym, shower or even just wake up with your makeup still perfectly in place?
With permanent makeup, you can. Anyone that applies makeup daily will love these procedures which can save up to 30 minutes every day having the freedom to swim, play sports or wash their face without wiping off their eyebrows or makeup.
For more information log on to PerfectiousTatu.com or call 321-426-5302.
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MAP: Perfectious Tatu is located at 2460 N. Courtenay Parkway, Ste. 201 on Merritt Island.