Steward Health Care’s Wuesthoff Health System Renames Hospitals In Rockledge and Melbourne
By Space Coast Daily // October 23, 2017
'much more than just updating hospital titles'
BREVARD COUNTY, FLORIDA – Wuesthoff Health System announced that Wuesthoff Medical Center Rockledge will renamed Rockledge Regional Medical Center, and Wuesthoff Medical Center Melbourne will become Melbourne Regional Medical Center.
Both hospitals will be updating their names and branding as part of their ongoing integration into the innovative, patient-centered Steward Health Care System.
Each hospital will receive updated logos and signage over the coming months. Online listings of the hospitals will be updated through a Steward technology partnership with Yext, a company specializing in search engine marketing and data maintenance.
“This is about much more than just updating hospital titles,” said Josh Putter, Central Division President of Steward Health Care.
“It is a reflection of Steward’s commitment to ensure these hospitals continue to serve as a vital resource to patients in every corner of the regions they serve. Our service availability and our physicians network will also grow regionally in Florida as they have in other states.
“That will mean better access, higher quality, and more coordinated care for patients. Our regional approach will provide area patients greater access to Steward’s life-saving medical technology and world-class direct care services – all in the communities where patients live.”
The new hospital names will reflect the regional expansion of access to the integrated, community based health care model pioneered by Steward – a model that is currently being introduced at the new Steward family hospitals in Florida, which also includes Sebastian River Medical Center.
Steward, a physician-led health company, has created a model of health care focused on patient wellness and preventative care that has been proven to improve outcomes while reducing costs.
That model along with Steward’s proprietary patient care technology has fueled the company’s recent expansion to become the largest private provider of hospital services in the United States.
The company has simultaneously increased its physician network by more than 500 percent.
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