New Light Bulb Could Take Business World By Storm

By Space Coast Daily // April 23, 2012

Reinventing lighting

BREVARD COUNTY • SATELLITE BEACH, FLORIDA – The world’s premier LED lighting manufacturer has launched production of a revolutionary new high output 8-watt LED bulb that is a direct replacement for traditional 50-watt halogen bulbs.

Haworth-2-180 — Jim Haworth, chairman and chief executive of Lighting Science Group Corporation. (Lighting.com image)

Lighting Science Group Corporation, headquartered in Satellite Beach, announced the new addition to its product line last week.

Suited to a variety of applications that require directional lighting, such as track lighting, recessed ceiling lights, desk lamps, pendant fixtures and retail display lighting, the company’s DEFINITY™ MR16 HO LED bulb will be the first of its kind introduced to the marketplace and considered the best of its breed when evaluated by metrics of efficiency, lumen output and form factor.

Complex Challenge

The degree of difficulty involved in managing the MR16’s discreet size and internal power supply and the intense requirements for brightness of a 50-watt equivalent renders its design and manufacture a complex challenge, according to PR Newswire.

Competitive attempts at reaching these high levels of performance have resulted in concessions that have been viewed as unacceptable to the market. No such sacrifice is required with the Definity MR16 HO Series.

White House Commends LSG CEO Jim Haworth

At only 8 watts and a 25,000 hour life rating, Lighting Science Group’s new DEFINITY™ MR16 HO LEDbulb is up to 33 percent more efficient than competitive products while staying within the industry accepted form factor and not using any moving parts like fans to achieve its superior performance.

Widest Selection of LED Lighting Products

“A commitment to superior technology underwrites all Lighting Science Group operations; that’s why our customers can rest assured that they’re offered the most advanced and widest selection of LED lighting products,” said Jim Haworth, chairman and chief executive officer of the company.

LIGHT-300 — Lighting Science Group's MR16 HO LED bulb will be the first of its kind introduced to the marketplace. (Image courtesy of Lighting Science Group)

“We believe that our new MR16 HO, which couples unparalleled efficiency and incredible performance, is a significant advancement in the science of light and another step forward in the development of a more efficient, sustainable and brighter energy future.”

The new bulb joins the Company’s suite of products that have found applications ranging from use in NASA outer space ventures; to artistic designs that span skyscraper silhouettes; to everyday, practical implementations for American homes and businesses that save families and businesses significant amounts of money on electricity bills.

On the global stage, Lighting Science Group has become synonymous with the ultra-efficient lighting revolution, and at home the Company is most commonly viewed as the fulfillment of America’s clean technology promise.

Lighting Science Group Corporation designs, develops, manufactures and markets LED lighting solutions that are environmentally friendlier and more energy efficient than traditional lighting products.

It offers retrofit LED lamps in form factors that match those of traditional lamps or bulbs and LED luminaires designed for a range of applications including public and private infrastructure for both indoor and outdoor use.

Lighting Science Group’s Advanced Projects Group business unit designs, develops and manufactures custom LED lighting solutions for architectural and artistic projects.

FOR MORE INFORMATION LOG ON TO Lighting.com