PETER K: Alex Martins Is ‘Impact Player’

By  //  July 3, 2012


Published: July 2012

Orlando Magazine


ORLANDO, FLORIDA – Alex Martins arrives at his Amway Center office shortly after dropping off his two young daughters at school, the clock ticking toward 8 a.m. on another nonstop day that won’t see him home until 11 that night.

Alex Martins at the new Amway Center. (Image by Norma Lopez Molins – Courtesy of Orlando Magazine)

Busy? Martins shoehorns more into a workday than most people do into an entire week. On this day, in addition to running the Orlando Magic, there is a working lunch with Orlando Mayor Buddy Dyer (No. 3) and one of an endless succession of board meetings that evening. Martins serves on 10 boards of directors that bring him into contact with some of the most influential civic and business leaders in Central Florida.

Martins’ main focus, of course, is overseeing the Magic as its CEO, a role he took over last December just as the NBA ended a labor dispute that disrupted the start of the season. If that and the truncated season weren’t enough turmoil, the team’s franchise player, Dwight Howard, announced he wanted to be traded. Martins immediately went to work on the superstar center, whose importance to Orlando extends far beyond the basketball court.

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