VIDEO: 2015 Super Bowl Commercial Preview

By  //  January 29, 2015

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average cost of a 30 second spot is $4 million

ABOVE VIDEO: Get an early look at what companies will be serving up during commercial breaks at this year’s Super Bowl.

The Super Bowl has frequently been the most watched American television broadcast yearly.

Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers, beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H.

As a result of being one of the few annual events to achieve such wide viewership, many high-profile television commercials are broadcast during the game domestically, often coming from major brands, and smaller or lesser-known brands seeking the exposure that can be obtained through Super Bowl advertising.

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However, this amount of prominence has also carried a high price: at Super Bowl XLVII in 2013, the average cost of a 30-second advertisement was around $4 million.

Super Bowl advertisements have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials, while national surveys judge which advertisement carried the best viewer response.