TOURISM TALK: Florida Welcomed 31.6 Million Visitors During the Third Quarter of 2019
By Space Coast Daily // November 21, 2019
CRANIS: Speaks to the strength of the economy and the many diverse products that Florida has to offer
TALLAHASSEE, FLORIDA – VISIT FLORIDA estimates 31.6 million visitors traveled to Florida in the third quarter of 2019.
Of these visitors statewide, preliminary estimates show 28.6 million were domestic, 2.6 million were overseas visitors and 499,000 came from Canada.
“The continued growth in tourism numbers in the state of Florida never ceases to amaze me,” said Peter Cranis, Executive Director of the Space Coast Office of Tourism.
“It speaks to the strength of the economy and the many diverse products that Florida has to offer. We continue to be a destination that appeals to all types of people from all over the world.
“It also reinforces the importance of having a strong state tourism agency that works in concert with our office and the other destination marketing offices around the state. Together we can build a strong industry that is sustainable for the future.”
Related Story:TOURISM TALK WITH PETER CRANIS: Tourist Development Tax Collections Up Despite Hurricane Dorian
Total enplanements at Florida’s 19 major airports grew by 2.5 percent compared to Q3 last year, with 22.6 million enplaned passengers during Q3 of 2019.
The number of hotel room nights sold in Florida decreased by 0.7 percent in Q3 of 2019 compared to the same period last year.
Florida’s average daily room rate (ADR) increased by 0.6 percent when comparing the two quarters.
Additionally, after receiving updated information for Q2 2019’s visitation numbers, VISIT FLORIDA estimates the state welcomed a total of 32.9 million visitors during that period of time.
The Brevard County Tourist Development Council was established to promote growth, development and quality of tourism on the Space Coast and consists of nine members appointed by the Brevard County Commission.
The TDC oversees the Tourist Development Tax (Resort Tax), a 5 percent tax on the total rental amount collected from every person or other party who rents, leases, or lets for consideration living quarters or accommodation in any hotel, apartment hotel, motel, resort motel, apartment, apartment motel, rooming house, mobile home park, recreational vehicle park, or condominiums for a period of 6 months or less.
The Space Coast Office of Tourism is the body responsible for the marketing of tourism operations in Brevard County, Florida.
The office is funded through the tourism tax, which is then used to provide advertising and marketing for the region and to develop tourism-related programs.
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