Technical Ways to Grow Your YouTube Channel

By  //  March 3, 2020

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There are millions upon millions of videos on YouTube out there. If you’ve got a channel out there and have uploaded a video, you’ve probably thought about actually making a living off creating videos.

There are millions upon millions of videos on YouTube out there. If you’ve got a channel out there and have uploaded a video, you’ve probably thought about actually making a living off creating videos.

Maybe you have a great idea for a channel and your content or topics seem pretty good.  But for one reason or another, you’re not growing how you’d like. There are a few things that you can do to grow from having an audience of your friends and family, to having an audience that reaches world wide. Who knows, you might be the next big youtube celebrity.

Content Creation

Lots of amateur content creators want to go full out, and touch on every subject and try and hope that one if their videos maybe goes viral and attracts views, likes, and subscribers to their channel. The important thing you want to do is to have a focus on your content.

There are countless channels and in most cases, what you choose to create content for will have people already recording and ahead of you in that market. 

Your content, at least to start, should have focus and direction. You’ll need to have some organizational skills to be able to layout your plan and how to properly execute your strategy.

Storyboarding will be something you may need to do, or scriptwriting. Both will prepare you on the camera and ensure that you won’t have to wing your dialogue which can be awkward. Even if you’d like to keep things casual and open to moments for improv, having a general direction will benefit your videos.

Production

When you’ve got great content that can hold its own with other channels, how you present that to your viewers can keep people wanting more, or turn away. Things you’ll want to learn in the production process are video and audio editing skills, and maybe learning graphic design.

We’ve touched slightly on some pre production techniques you should get comfortable with, like storyboarding and script writing. Great. But now that you’re passed that stage and creating your content, you need to ensure that your content is up to par with everyone around you. You can’t just record yourself talking, throw some music and slides in and call it a day.

Video production will be a strong tool to have in your arsenal as this can drastically improve viewership.

When you’ve got great content that can hold its own with other channels, how you present that to your viewers can keep people wanting more, or turn away. Things you’ll want to learn in the production process are video and audio editing skills, and maybe learning graphic design.

If you can’t find the time to learn these crucial skills, you may want to look for help in the form of production professionals. Hiring a professional can save you the time and headache, but keep in mind, their skills will come at a cost. Having these skills in your resume will help in the long run and the longevity of your channel.

Language

One great way of creating and stimulating growth of your youtube channel is by expanding your market.  Youtube is a global platform and there are millions out there that speak a different language.

If you can incorporate other languages into your videos, whether that’s you being able to speak in other languages, or even have closed captions offered in different languages, your channel will benefit from it.

Being able to speak different languages may be a big time commitment because you are unlikely to want to reshoot videos in different languages.

So the professionals at EspressoTranslations.com recommend having your videos transcribed. The addition of a transcribed video will open up your channel to grow in markets you would otherwise not be able to reach, and is a much faster method over reshooting.  

Topic

Learn how to optimize for keywords and a target market that will continue to search for and anticipate your videos. Having that consistency helps your community of dedicated viewers grow and will keep them coming back for more. This will include having things like your video title, the content, and your description.

Learning how to write properly write titles and descriptions will matter and will go a long way in helping you gain more viewership. Your content is key, but don’t bypass the other factors just because they don’t seem as important or flashy.

Platform variability

Youtube is one part of a larger social media community. And social media understanding and marketing are relatively new tools at your disposal.

They can be used to compliment each other instead of working against one another. Growth on one platform should translate to growth in all platforms.

Be sure to be knowledgeable of all they have to offer and how you can use them to promote your brand through different channels and avenues.

Youtube is a great way to connect with consumers on a much personal level. But because it is a platform so widely and readily available to everyone, you need to be well versed and well equipped to ensure your brand, your channel doesn’t get lost among the others.

Find ways to stay educated and continue to grow and innovate, and might just be a household name when it comes to youtube channels in no time.

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