Dr. Gerda Maissel Named President and Chief Medical Officer of Health First Medical Group
By Space Coast Daily // June 15, 2020
responsible for designing, developing and leading a wide variety of best practices
BREVARD COUNTY, FLORIDA – Dr. Gerda Maissel, M.D., President and Chief Medical Officer of Health First Medical Group, joined the Health First organization in February and brings extensive experience in medical group leadership.
Dr. Maissel received her Medical Doctorate from the State University of New York (SUNY) Health Sciences Center and began her career in Physical Medicine and Rehabilitation at Thomas Jefferson University Hospital, where she quickly moved into leadership roles.
Since then, Dr. Maissel has served in progressive physician leadership roles, including Medical Director and, ultimately, Chief Medical Officer with Baystate Health Northern Region in Massachusetts. She then served as Chief Medical Officer and Senior Vice President at St. Elizabeth Physicians in northern Kentucky.
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Dr. Maissel is a team-based physician leader skilled at modernizing physician groups into strong multispecialty practices that thrive in today’s healthcare environment.
In her most recent role as Chief Medical Officer/Chief Transformation Officer and Senior Vice President at Health Quest Medical Practice, Dr. Maissel successfully led several initiatives, such as redesigning the provider compensation plan, improvement of patient and provider experience and recruitment services, and enhancing the organization’s migration to value-based care through the CPC+ program.
Now, as part of Health First Medical Group, Dr. Maissel is responsible for designing, developing and leading a wide variety of best practices across Health First Medical Group.
Dr. Maissel is certified by the American Board of Physical Medicine & Rehabilitation, American Medical Directors Association and American College of Physician Executives.
“Health First Medical Group is the largest multi-specialty physician group on the Space Coast and has a strong record of providing compassionate, quality care to Brevard County residents of all ages.,” said Dr. Maissel.
The Health First Medical Group team covers the full range of health needs you may face, with locations in Cape Canaveral, Cocoa Beach, Indialantic, Indian Harbour Beach, Malabar, Melbourne, Merrit Island, Palm Bay, Port St. John, Rockledge, Suntree, Titusville and Viera.
“From primary care medicine to OB/GYN, cardiology and hospice care, we are dedicated to serving you and your family throughout a lifetime of changing medical needs,” said Dr. Maissel.
Health First also offers numerous outpatient and wellness services, including Health First Aging Services, three Health First Pro-Health & Fitness Centers, Home Care and Hospice of Health First.
Founded in 1995, Health First is Central Florida’s only fully integrated delivery network (IDN) and employs over 9,000 associates.
The integrator of its IDN is Health First Health Plans, offering a wide variety of health insurance options across Central Florida.
In addition, it operates four hospitals including Health First’s Cape Canaveral Hospital, opened in 1962; Holmes Regional Medical Center, opened as Brevard Hospital in 1937 and serving as Brevard County’s only Trauma Center; Palm Bay Hospital, which opened in 1992; and Viera Hospital, which opened in 2011 and is home to Brevard County’s only Level II Trauma Center.
Health First works alongside other organizations and physicians in the community. Health First donates to the Brevard Health Alliance that provides healthcare services to thousands of underinsured or uninsured Brevard residents otherwise unable to pay for healthcare services.
“Our associates are also actively building a healthier community through volunteering for organizations dedicated to preventing and treating health concerns such as cancer, diabetes and heart disease,” said Dr. Maissel.
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