5 Functions of Outdoor Business Signs

By  //  August 30, 2021

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Outdoor signs are known to be an effective advertising method for businesses, regardless of whether they’re small or large industries. It provides recognition for their brands and it also serves as a silent advertiser that communicates to everyone all the time.

Since your business is more than just the services you offer, the people you employ, and the philosophies you follow, your signage should be able to reflect the business’ experiences as part of its identity. How you project your business will greatly influence how your potential customers perceive and engage with you. 

Functions of outdoor signs 

Aside from providing basic information about the business, outdoor signs are utilized for different purposes. Even when we are currently in an age fueled by numerous digital technologies and innovations, outdoor signs still provide the same impact as online advertisements and digital commercials. Other purposes are the following:

Promotion: Almost every signage you see on the roads, infrastructure, and stalls is purposely displayed there to garner attention. To ensure that people would automatically notice your signage among the other signages displayed, it has to have attractive and eye-catching visual elements. 

Guide for locations: Your outdoor signs could save many lives of people such as tourists or people who are genuinely new to the area. When you put up good signage, it will help them track the locations easier to their destination and prevent them from getting lost in that specific place.  

Landmark: Your outdoor sign can also turn your establishment into a landmark for people to easily recognize where you are located. Aside from being points of reference for communication, environment adjustment, and wayfinding, people can easily recall where your business is located whenever your location is mentioned.

Establishing the atmosphere: The first thing people notice before entering your business premises is your outdoor sign. They will be basing their first impression of your services on the quality of your outdoor sign. So, if you’re aiming for a formal, modern, and luxurious feel to your business, go for three-dimensional metal signs. 

Channel letter signage 

These are outdoor signs made of either metal, particularly aluminum sheeting, or plastic that is illuminated and three-dimensional in appearance. The parts of a channel letter involve the following:

The face or the front part is made using a 3/16″ thick acrylic sheeting which is formed and shaped through a computer numerical controlled (CNC) machine. The sheeting can be custom-made into different colors using perforated vinyl.

The trim cap is attached to the back of the channel letter face using an ultraviolet-stable, environmental-friendly and durable plastic that is taken from an aluminum foil. A liquid bonding substance is used to put the face and trim cap together.

The side of the channel letter is called return, wherein the depth ranges from 3”, 5”, or 8”. It is also formed through CNC machines to match the shape of the face.

Meanwhile, the back which is from the name itself, is the back portion of the channel letter which is created through a router-cut aluminum sheeting. This is also available in a wide range of thicknesses, from .040, .063 to .090.

Metal business signs

These signs were commonly used during the 80s and the years before where vintage and antique were prominent everywhere. The age of industrialization placed great importance on metal as it was the foundation for the creation of many materials we have today. The demand for the metal is still high because of the numerous variations and characteristics it possesses.

One of its remarkable characteristics is its durability wherein it does not break or deform easily. Another very useful feature is its malleability which allows the material to form business signs since it can be bent, cut, and shaped into various sizes easily. It is also resistant to corrosion and can withstand various weather conditions. Its versatility enables it to be suitable for any type of business sign, may it be for outdoor or indoor purposes. 


There are different types of outdoor signs available to cater to your business advertising needs. However, if you’re looking for a material that guarantees longevity and durability, metal is definitely your guy. Such material can maintain the quality of your sign in the long run.

Search for the trusted fabrication company that you can rely on for your custom-made metal business signs for outdoor use. There are many companies out there that can offer signage fabrication but choose the one that you think can follow your visions and layout plans of your signage as well as provide the appropriate suggestions on the details.

They should be able to inform and guide you on what happens in the fabrication process and let you check the initial product they’ve produced so you have a clear picture of what to expect on the final product.