How to Get More Press for Your Business/Website
By Space Coast Daily // August 30, 2021
If you own a business, work for a start-up, or handle in-house marketing or public relations for a company, you already know how press coverage can benefit your website. Good press can drive visitors to your website, make the phone ring, and generate leads from more traffic.
Continue reading to discover some amazing strategies to generate high-quality press for your company.
Find a distribution network
Making yourself a respected expert in your local community or niche is one of the easiest and cost-effective ways to build a free reputation for your business. Writing high-quality, relevant articles on issues in which you have expertise can help you become recognized by local reporters and writers. If you are well-known, your name and website may appear in these and other publications, and if they link back to your site, this will boost your off-page SEO.
Start to write your press release when your company has news that is worth sharing with the media. Share it on your website blog and promote it using your social media platforms. Comment on current happenings that are relevant to your sector. This will increase the chances of you being quoted in larger newspapers.
Consider setting up Google Alerts for topics in your expertise, community, and industry to keep track of significant news in your niche. It’s also a fantastic tool for keeping track of your online reputation.
Share your articles with content distributors
There’s more you can do to promote a blog article once it’s been published, including using email and social media platforms. Look for press release distribution platforms like Press Pog or for websites that might help you get publicity for your blog pieces.
Engage with the Right Journalists
In your niche and regional community, there are numerous reporters, influencers, and journalists who could be potential providers of a free press. The last thing you want to do is look at them as a “source.” Approaching great authors requires certain etiquette. To begin, identify people who are most relevant to your industry.
Don’t just keep an eye out for such reporters; actively seek them out and classify them in a spreadsheet by genre or area and keep a database ready.
You’ll almost always have to go out of your way to get free publicity. You have an automatic advantage over other business owners who are reaching out cold because you already have a strong relationship with them, but you must still follow good etiquette. You might choose to contact them by email, as that is the most common medium on which they are active.
Make sure your email is concise (under 200 words), to the point, and has a compelling but appropriate subject line. It should be about something the writer has recently written about, and it should include information about your company.
Obtaining press coverage for your company is critical for enhancing your exposure, credibility, and reputation. You may not have the financial means to use premium approaches, but the above-mentioned free strategies should get you started in the correct direction.