Recommendations for Global Expansion in eCommerce Business

By  //  January 13, 2022

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Today’s world is connected thanks to the Internet and technology. Successful companies are going global nowadays to exploit the purchasing power of worldwide markets.  

Why should you consider expanding your business overseas?

Not all businesses thrive abroad, even if the conditions are favorable. But if you do it right, you can harvest countless benefits and boost corporate revenue. International markets hold promising conditions for companies to grow well when they engage customers closely. Successfully capturing the attention of the foreign public can present revenue growth opportunities. I

f you manage to conquer an international market and earn a leadership position, you can establish industry dominance and stay ahead of your competitors. 

However, venturing into international markets is challenging, and an eCommerce business needs a well-crafted plan to introduce its target public to its products and services. 

The following recommendations can help you break into lucrative overseas markets

Speak the language of your clients

It’s easier to conquer a foreign public when using a multilingual strategy. Even if it may sound surprising, many internet users don’t speak or read English, and you need to serve them in their native language. Using the language they speak should be a priority when expanding overseas.

After all, it’s challenging to market your services to customers who don’t understand your message and web content. But you can combine human knowledge with the best of AI by using a Machine Translation API to help eCommerce businesses to translate their online content and reach worldwide  audiences in the language they know. APIs from providers like Pangeanic provide data privacy and many other features. Ensure that you have a multilingual website in place and the team that engages the public locally speaks their native language.  

Localize your brand

Your business should be culturally sensitive when expanding to a new market, and this strategy allows you to target global audiences and increase customer engagement. Remember that some marketing practices work in your native country but might have negative connotations overseas.

When you develop a campaign for a foreign public, make sure to adapt your content, products, and online applications for regional use, customize presentations for local cultural nuances, and use colors, shapes, and layouts that match the local cultural context. 

Hire local professionals

Avoid the mistake of hiring only professionals from your base country to work in your overseas offices. It’s recommended to bring local experts on board and follow their expertise. They can help interface with the local public and enhance the learning curve for the employees you send from your native country. Make sure to train all local staff about the company values and brand message so they can convey it to prospective audiences. 

Research the market you want to access

Research the local culture and market conditions to ensure it’s worth expanding your business overseas. Each country has unique market regulations, and it’s essential to understand what they inquire about before opening a business there. Send a team on the ground to several locations to observe the market and provide feedback. Ask them to spend time with the locals to gain cultural insights and establish connections. 

International markets hold great growth potential for eCommerce companies, but it takes great effort to expand a company to a new location successfully.