Building an Instagram Community
By Space Coast Daily // March 31, 2022
Building an Instagram community is laborious and time-consuming, and it can be challenging to figure out how to get your Instagram account noticed by others.
Sure, you can boost your post and pay for followers, but what happens when they’re gone? You have to build it all over again.
At Followers.io, we will build a genuine, organic Instagram following for your business. Many people are trying to figure out how to create an Instagram community.
Building an Instagram community is more than just getting a ton of new followers… The sense of community created by getting to know your followers and your own influencers on social media and building relationships is key to growing as a brand.
Quality Photos With a No-Edit Look
Instagram is a social app, so the best way to find new followers is to be social. If you post quality photos that people enjoy looking at, they’ll follow you by themselves. To do this, you have to take your posts seriously.
The first step is to take photos that are as beautiful as possible. Remember that people are only going to look at a photo for a few seconds before deciding whether or not they want to follow you. So, grab their attention right away — your subject has to be obvious, and your composition must be strong.
If you’re posting portraits, make sure everyone in them looks great. If you’re posting landscapes or nature, look for unique angles that show off the subject in an unusual way. If you’re taking photos of food or other products, make sure the lighting is flattering and that it’s easy for potential customers to picture what it would look like in front of them.
Create a Content Calendar
It’s essential to be consistent on social media, and one way to do this is by planning. Creating a content calendar will help you plan out what content you want to share with your audience each week or month.
For example, if you’re going for an educational approach, then maybe you could post some helpful tips or advice every Wednesday or Thursday. You can also use the calendar to plan out your posts in advance, so all you have to do is schedule them when the time comes.
Treat Your Instagram Like a Website
Treat your Instagram profile like a website, and you’ll reach more customers.
The first thing you do when you go to a website is to look for their logo and tagline. In the same way, people visit your Instagram profile and look for your name and description. If you want to be consistent across platforms, use the same information in your Instagram profile as on your other social networks and website.
Think of each photo as a landing page for your brand and the people who land on those pages as potential customers. Over time, you’ll begin to build relationships with more and more customers — and in turn, Instagram becomes a powerful marketing tool for your business.
A big part of building a community on Instagram is engagement. You want your audience to engage with your posts and feel like they’re part of something bigger than themselves. There are a few ways that you can do this, but here are just two:
Ask questions in your captions and encourage people to share their thoughts in the comments section. This makes it easy for people to get involved with your posts and interact with others in the community. And don’t forget to respond! Answer any questions or concerns as authentically as possible.
Instagram stories are short videos (up to 15 seconds) that you can create a narrative about your day. You can also add text, drawings, and photos to your videos. They can be shooting videos, behind-the-scenes videos, or even a quick selfie video from your phone.
Stories have been around for years, but Instagram has made them so easy that you should be posting multiple videos per day. Some people post 10+ stories per day and build massive communities in the process.
Instead of posting one story at a time, you can swipe through and see all of the stories for the people you follow on Instagram. This means that if you post 3–4 stories throughout the day, you will show up multiple times in your followers’ feeds.
Reels are a new way to create content for Instagram, and creators are just figuring out how to use them. For example, you can use them to:
■ Tell a quick story
■ Give a behind-the-scenes look at the day-to-day
■ Share your expertise
■ Create viral trends with challenges
■ Show off your skills
Reels are a great way to build community on Instagram because they’re so easy to create and share. If you’re not sure what type of content resonates with your audience, try experimenting with different kinds of Reels!
Start Building That Community Today
Now you have the tools you need to build a community on Instagram. Increase followers with Followers.io and increase engagement through the tips above.