Crowdsourcing Simplified: How to Get Things Done Through Crowds

By  //  February 6, 2023

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Crowdsourcing is gathering work, knowledge, or opinions from a sizable number of people who contribute their information online, on social media, or through mobile apps.

Some participants in crowdsourcing carry out modest chores freely, while others occasionally work as paid freelancers. For instance, traffic applications like Waze encourage users to self-report accidents and other road occurrences so that users can access real-time, updated information.

How Does It Work

For the question “how does crowdsourcing work” there are various answers. In a microtask scenario, the task will be divided into smaller components carried out individually. Sometimes, this is not as simple as one might expect. Think of a language translation project, for instance, where hundreds of pages of text must be translated from one language to another. One alternative is to employ an internet service that will provide a complete translation. You could also ask for multiple quotes from the crowd to get a sense of the quality level beforehand.

The alternative would be to segment the entire activity into manageable chunks of text that some translators can translate in a few minutes, then combine the results into the final document.

With a platform like CrowdFlower, the process may be finished in a couple of hours. Comparing various translations and the assurance that the combined document reads smoothly would require more time and effort.

In a similar spirit, this second stage may be broken into smaller sections that are many pages long each, which would then be revised and proofread by the group. The procedure would move more quickly if more people worked on the document.

Select a Crowdsourcing Website

You may choose to do this through your corporate website, but be aware that maintaining a web and mobile platform to the highest standards takes effort and evolution. Another option is to select a specific crowdsourcing website. 

Remember that a crowdsourcing platform is more than simply a place to generate ideas; you may also need to gather best practices, established solutions, and successful experiments.

And from everyone in your ecosystem, from your clients to your staff, sometimes both at once. This platform must be accessible from anywhere, especially on mobile, and meet the highest standards.

Use the Creative Suggestions of your Clients

Many businesses communicate with their clients to solicit feedback on their goods and services. Still, this method of interaction can also be used to solicit opinions on potential new services or goods.

It will be best to conduct a poll to understand their pain points rather than asking them directly about a subject they might be interested in. It will then impact product development and inbound marketing, giving you inspiration for new blog posts, articles, and other types of content. But once more, make the surveys simple to fill out and submit.

Keep the lines of communication open so that only they know how their ideas are implemented or what needs improvement. Clients could only be motivated to participate in the crowdsourcing initiatives if they understand how sharing ideas benefits them.

Management of Discussions for Idea Crowdsourcing

By setting up an exchange, you can pose an open-ended query or give background information on the crowdsourcing project. Then, participants anonymously exchange their views while objectively evaluating each other’s ideas and responses.

The most remarkable ideas are prioritized because of its built-in anti-bias technology and multilingual capabilities, regardless of who shared them or in what language. As a result, anyone using any device can participate in the conversation whenever and wherever it is most convenient.

In addition, the platform is stocked with resources that may be used to plan, schedule, establish submission deadlines, and evaluate outcomes.

The Bottom Line

People can collaborate at much deeper levels when given a voice or at least a space to participate in voting on new concepts or solutions to issues. Most individuals want to feel more appreciated, and fostering such an environment in the workplace can help you build greater employee trust.

And since building trust makes collaboration more likely, it also encourages increased participation. Everyone benefits when a speak-up culture is fostered, which is made possible via crowdsourcing.