Planet Fitness Doubles Down on Transgender Locker Room Policy, Hires CEO With DEI Background
By Fox News // April 22, 2024
Planet Fitness dropped $400 million in value in March
CEO Colleen Keating says DEI should be ’embedded in a company’s culture’
(FOX NEWS) – Planet Fitness, which plummeted $400 million in value in March after gym-goers boycotted the franchise over a transgender policy, announced it was hiring a new CEO Tuesday who has a history of pushing diversity, equity and inclusion (DEI).
Colleen Keating headed FirstKey Homes for the past four years, where she signed onto the “CEO Action for Diversity & Inclusion pledge,” which promises to “continually strive to diversify our workforce, hiring through a DE&I lens to find talent in multiple locations and backgrounds,” according to The New York Post.
In LinkedIn post from two years ago she said she signed the CEO DEI pledge “to crystallize my unwavering commitment to advancing #diversity, #equity and #inclusion in the workplace and the communities we serve.”
“I was proud to be a part of this critical conversation with my peers who are equally committed to making our workplaces trusting places to have complex, and sometimes difficult, conversations about diversity and inclusion, implement and expand unconscious bias education, share best practices (and lessons learned!), and create and share strategic inclusion and diversity plans,” the post added.
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