The Difference Between Clothing Business Online and Offline
By Space Coast Daily // July 22, 2019
The clothing and textile industry is, no doubt, one of the industries that would never witness a down-time, either with getting customers or the actual selling of a product.
Amazingly, technology brought a new wave to the industry, taking related businesses to a new level −online. Cloth manufacturing and branding companies are no longer confined to a geographical location.
They can manage orders online, as effectively as they would offline and even more. The traditional way of doing clothing business (offline) sure has its values. Here are comparisons between doing a clothing business online and offline.
Advertisement:
Offline: Traditionally, advertisement is only possible for a network of known persons. People personally known by business owners and managers can only be advertised to and occasionally, with bills and fliers, it is possible to reach a limited number of persons.
Online: Advertising online has no limit to those who can be reached. It is possible to target different demographics of people such as age, gender, etc. Marketing and advertising online are easier for business such as T-shirt printing, because the service cut across different people and genders.
Managing orders:
Offline: An offline clothing business makes it possible for businesses and brands to physically access a customer’s size, shape, and other properties that are needed for measurement. Also, getting orders would require that customers visit company offices or outlets to give directions. Customers may also take cloth samples or pieces of fabric to the manufacturer who would only have them tailored.
Online: Managing orders come with predisposed sizes that customers can select from and sometimes, customers may submit their pictures or personal measurement online; it is not difficult to do. Also, a manufacturer or printer would be the one to procure the cloth or fabric or sewed material that needs to be worked on.
Sample Portfolio:
Offline: With the traditional business, customers can get first-hand samples of what a company’s works are like and they can easily decide to go along with patronizing their service or otherwise.
Online: It is easier forward picture and video samples of previous works to prospective clients who are miles away. Sharing work samples is extremely easy when cloth-related transactions are done online.
Checking Previews:
Offline: This may be difficult for offline businesses because customers can only preview upon delivery.
Online: With digital branding and tools, customers can choose the type of designs they want. For example, if a T-shirt is to be branded with word prints, it is possible for customers to write and submit the words and font (designs) they want. With sophisticated systems and platforms, customers can preview the outcome before they are printed. This allows necessary corrections before final branding.
Delivery:
Offline: Traditionally, offline cloth businesses get to inconvenient either the service provider or the consumer because either of them would journey to get their cloth delivered.
Online: However, online businesses provide convenience for both sides because arrangement about shipping points and delivery points are only made and the consumers can have their delivery shipped to them.
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