Home » Thanksgiving Day Shopping Frenzy Tops Record With $4.1 Billion Spent Online

Thanksgiving Day Shopping Frenzy Tops Record With $4.1 Billion Spent Online

By  //  November 30, 2019

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This marks the first time that Thanksgiving shopping has surpassed $4 billion

Shoppers on Thursday weren’t slowed down one bit by their huge turkey feasts. (Fox News image)

(FOX NEWS) – Shoppers on Thursday weren’t slowed down one bit by their huge turkey feasts.

Consumers spent a staggering $4.2 billion online on Thanksgiving, a 14.5 percent from last year and a record high, according to new figures published by Adobe Analytics on Friday.

This marks the first time that Thanksgiving shopping has surpassed $4 billion.

In total, e-commerce behemoths saw a 244 percent boost in sales on Thanksgiving, while smaller retailers experienced a 61 percent jump.

Phones played a huge role in the spike in Turkey Day shopping: Overall, nearly half of the revenue — 44.9 percent — stemmed from people’s smartphones, a 24.4 increase over last year.

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