6 Easy Ways to Make Your Website User-Friendly Across the Globe
By Space Coast Daily // February 4, 2021
Making a website has never been easier than it is today. With all of the tutorials, the resources, and the tools readily available online, you don’t need to be a genius coder or proficient in computer programming to make a standout website. With that being said, you still need to brush up on your skills to make the site more appealing.
It’s easier now because of all the support we have, but that doesn’t mean anyone can make a good website. Making a good website is a lot harder because you need to keep other people in mind, not just what you think is good.
Truly great websites are designed with the user in mind and can be altered to maintain the creator’s vision but cater to visitors primarily.
Even then, a great website that is user-friendly can still be achieved if you know where to start. Using these 6 easy tips, you can be sure that your website is going to go above and beyond in providing a user-friendly experience while still offering what you set out to make in the first place so that no one has to compromise.
1. Make Clearer Call-to-Action and Navigation
If you go on any well-established website, you’ll notice one of the key components is that it is incredibly easy to navigate. One such way that you can achieve this is by implementing more clear calls-to-action.
If you don’t know what a call-to-action is, it’s essentially a prompt, like a button or a link or a menu that can help lead someone to something. The purpose is to guide users to the content you want them to be checking out while simultaneously helping them navigate on their own.
Clear navigation of a site means getting all of the content upfront and center. If you look at an industry leader like ESPN, you can see that all of the main content is right there. This makes it easier and more efficient for everyone and cuts down on time spent searching while giving people very easy to see and use calls-to-action.
2. Update and Moderate Content Regularly
Search engines prioritize updated websites. The more often you can moderate and update, the better your site will be, making it easier for users to find, and making it more relevant for their needs. No one wants to go to a site for help on a problem only to see that the article is dated back to 2012.
A simple way to do this is by using content moderation services, which may give you more options, like multilingual support to help grow globally for all audiences. You can also do it yourself but if you’re crunched for time it’s probably a good idea to use some professional help.
3. Use Outsourcing Services
On that note, using outsourcing services is a really good option for scaling your website when you have a lot of projects on the go. If you rely on your site as a means of income or need it for a business, then it’s never a bad option to find SEO services, or optimization services, or anyone that can help you out with a problem. The more help you get, the less you have to worry about.
Of course, they do cost money for their services but if you’re seriously committed to making your website work, and work for a wide audience, then they can impart some wisdom and provide you will help in ways that you may not have considered, so don’t sit on your wallet too much.
4. Improve Load Times and Optimization
Optimization is key no matter what website or app you are making. Without fast load times, people will leave your page in no time. There’s a lot of research on this, so you need to cut down loading times to make sure that pages are up in time.
This could mean scaling back on the size of media files or streamlining a lot of the web design. Good web design doesn’t have to always be minimal, but it doesn’t always have to crowd the page either.
Making sure that your page is quick is easy when there are plenty of page speed optimization tools to test how fast it loads. The faster people can see your content, the more they’ll stick around, and the less frustrated they get, the better experience they will have.
5. Choose a Better Web Design Theme
Your actual theme is a major question to consider too. You don’t want to crowd your page for obvious reasons mentioned, but you also don’t want to go so minimal that people have no clue what they’re looking at when they go to your homepage.
There are templates available that you can use to help avoid this issue, but if you want to do it yourself you should do a little research on graphic design.
Some things to consider are color theory. Find colors that match the emotions you want your brand, products, or business to convey, and find ones that work together in harmony throughout your page. Try to keep things flowing as well, like drop-down menus and those call-to-action buttons which are visible and clean.
6. Collect Data and Ask for Feedback
One other thing you should do to make your website user-friendly is collect analytics and data to help fuel feedback. Collecting data helps determine how long people spend on your site, where the traffic is being funneled, load times, and other metrics that you can help tailor the experience for them.
Another thing is to outright ask for feedback with a contact call-to-action or a commenting feature. This is the most direct way to get input from your users to see what they do or don’t like.
Building a great website means understanding that you’re not just doing it for yourself, but to provide a great user-friendly experience for visitors. Using these 6 easy steps, you can improve the look and functionality to help make that possible.