6 YouTube Statistics You Can’t Ignore in 2022
By Space Coast Daily // June 8, 2022
YouTube is one of the biggest sites on the internet, and advertisers are realizing how big it really is.
■ 3.5 billion hours
5 billion hours: That’s the amount of time people spend watching videos on YouTube every single day. It equates to a little over two million years’ worth of content per year, but it’s nothing compared to the almost three months that users have spent watching videos on YouTube since its inception (not including any time spent before then).
If you’re looking for a more concrete comparison, however, think about this: YouTube has more than seven times as many viewers as Netflix and Hulu combined. And if you want to know how much time people spend on other social media platforms like Facebook and Instagram? Well…we’ll get there in a minute.
2 billion active users per month
2 billion active users per month
YouTube continues to be the most popular video platform on the internet, and its reach is expanding. In fact, estimates are that YouTube has more than 2 billion active users per month—that’s 600 million more than Facebook.
That’s a lot of people! Active users aren’t necessarily registered or logged-in users, though they’re often one and the same. This stat reflects someone who watched a video within the last 30 days—it’s not an indicator of how many people have subscribed to your channel or even whether they’ve visited it recently (but we’ll get into that later).
A video vs a channel
What exactly is an “active user”? It can be confusing because there are different ways you could interpret this term:
■ An individual person who watches videos on YouTube every month—even if he or she doesn’t visit his or her personal channel page once during that period; * A person who has created at least one web page on YouTube (a channel), where he or she can post content like comments about what he/she just watched online; * A company creating original programming for distribution through Google Play Movies&TV rather than just posting clips from show episodes online (sort of like Hulu).
2 billion logged-in visitors each day
First, let’s get this out of the way: logged-in visitors are different from unique visitors. 5 billion likes are given every month, an important metric when it comes to getting a wider reach on YouTube. Many content creators buy YouTube likes in order to reach their desired audience. Unique visitors is a metric that counts the total number of people who have ever visited your website or app, while logged-in users (or simply logins) is a metric that counts the total number of people currently using your app—so this can include both active users and inactive ones. The same goes for active viewers, which refers to anyone who watched at least five minutes of content in the last month.
Logged-in users are further subdivided into active users and inactive users: The former subset includes those who visited frequently within a 30-day period; while the latter subset includes those who haven’t watched any videos in 30 days. Finally, there are two other subsets that you should be aware of: logged-out visitors and unauthenticated viewers (also known as bot traffic).
5 billion videos are watched on YouTube every single day
The number of videos watched on YouTube every day is a staggering 5 billion. In other words, the amount of content viewed on YouTube is equivalent to the number of people in the world. That’s an incredible number and it highlights how important video has become in our society today.
In addition to being popular amongst users, YouTube also generates billions each year from advertising revenue alone (over $5 billion annually). This means that if you want your brand or business to reach a wide audience through video content, then YouTube is definitely one place you should consider having a presence!
20 million members of the YouTube Partner Program
There are 20 million members of the YouTube Partner Program. And it’s easy to join, too. Once you’ve created a channel and uploaded some videos, visit this page to learn how to get started with your monetization options.
Once you’re signed up for the partner program, here’s what you can expect:
■ You can earn money from ads on your videos
■ You can also get paid when people watch any ad that runs before your video (this is called AdSense)
■ If someone else embeds one of your videos on their site—for example, if a news website embeds a video from yours—the owner of that site will pay Google every time someone watches it there (this is called AdSense for Content).
The number of users watching gaming content on YouTube in the U.S. has increased by 67% from 2016 to 2019
You’re probably not surprised that gaming content is the largest category on YouTube, but did you know it’s also growing faster than any other category?
In 2019, the number of users watching gaming content on YouTube in the U.S. has increased by 67% from 2016 to 2019. That’s almost twice as much growth as any other category, including music and entertainment (44%), celebrity (37%), or comedy (37%). And we’re not just talking about teenagers—the average age for gamers watching YouTube videos is 37 years old!
In terms of popularity around the globe, mobile phone gaming is most popular in India and Indonesia–two countries where people often don’t have access to computers or consoles. In these developing nations, many young people instead use their cell phones to play games like Clash Royale or PUBG Mobile outside during breaks at work or school. In fact, Indonesia alone has over 60 million active users on mobile phones each month!
YouTube is too big to ignore
YouTube is a big platform. YouTube is a big business, and YouTube is a big source of traffic for other websites. But for this, you need to buy YouTube subscribers. You can build your business into something huge by using YouTube to grow your audience, whether it’s with an educational series or just some cool behind-the-scenes footage from an upcoming game release. If you’re interested in starting your own channel and making money on YouTube, here’s what you need to know about how much money people make on this platform:
Hopefully, we’ve gotten you more excited (and maybe a little less nervous) about embarking on a plant-based lifestyle. We know the struggle, and we came to these tips—even the one about watching badminton! —through our own trial and error. Remember that the important thing is to keep on trying.
As we covered earlier, you don’t have to go super hard on yourself for slip-ups, because this journey can take time and looks different for everyone. Plus, don’t forget that the best way to keep yourself on track is to keep it fun, keep it positive, and keep yourself engaged with the people and the world around you. After all, caring about others is a great reason to switch to this lifestyle in the first place!