MSPs Continue to Get Squeezed — Why Fred Voccola, CEO of Kaseya, Believes Product Integration is the Solution

By  //  April 13, 2023

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Technology, it seems, does not know how to stop transforming. It’s a constantly evolving market, which only grew in the world of video calls and online ordering sparked by the COVID-19 pandemic.

No group has been more affected by this change than managed service providers (MSPs), says Kaseya CEO Fred Voccola.

MSPs provide essential IT and cybersecurity services to small to mid-sized businesses, such as dentists; offices to local restaurants and gyms. Historically, these have not been palaces of technology, but the past three years have changed everything. Heck, the ice cream shop that had refused to take credit cards for the longest time suddenly had to accept no-touch payments! 

When these businesses needed technology, their MSPs were there to help them through it. This demand has continued and with increasingly sophisticated cyber threats putting cybersecurity at the forefront, it’s not going to stop anytime soon. MSPs are spread thin right now, is there any way to fix it?

Fred Voccola might just have the cure! As the CEO of Kaseya, a software company that seeks to tackle the challenges of overworked IT technicians, he spends a lot of time talking with MSPs to learn what would make their lives easier and they keep mentioning one thing: integrations.

Integrations can save technicians a tremendous amount of time. It may not seem like much, only an extra minute here and an extra thirty seconds there, but extra time for repeated tasks add up. With the right integrations in place, a technician could save hours on their weekly workload. 

“What people don’t realize is that the fifteen seconds it takes to switch between unintegrated applications cost hundreds of hours over the course of a year,” Voccola said. “By getting that time back, MSPs can focus on more important tasks, growing their business, or even going on vacation!”

With this in mind, Voccola has developed IT Complete – an integrated platform that MSPs can use to help them perform essential IT and security functions. IT Complete helps MSPs with backup, endpoint management, IT documentation and so much more, and, most importantly, the products are connected through meaningful integrations.

And not only is it integrated, but it has a common look and feel. Once you understand how to use one Kaseya product, it’ll be that much easier to onboard onto another because they all have the same basic interface. For an industry without this kind of standardization, it’s a game changer. 

Kaseya’s products are designed for MSPs to do what used to be an hour of work in an average of 45 minutes. That gives them 15 extra minutes to put in the work that will allow them to grow their business instead of living in survival mode. 

Fred Voccola calls this “Profit Fuel” – by gaining this time back to put into the business, whether it be by growing the customer base or deepening customer relationships, Kaseya’s integrations can help MSPs turn a larger profit. All of this is done at no extra cost to the MSP!

And those vacations that Voccola mentioned might be key for retaining employees. By making sure employees aren’t overworked doing tedious, repetitive tasks, they have more time to spend with their friends and families. Nights don’t have to be for working on tasks you didn’t have enough time to complete during the day anymore.