The Benefits of Print Media in a Digital Age
By Space Coast Daily // April 15, 2019
Print media is a traditional means of advertisement, it includes newspaper, magazines, weeklies, posters and banners. It is an effective form of communication. It was first discovered in Europe in the 1400s and was considered as a revolutionary change that helped fulfill the gaps in communication and will leave an impact for generations to come.
The most common benefit of using print media as means of advertisements is that it allows information to reach a targeted group of people and is not inhibited by slacking conversation.
For example, you can assist your business in reaching out to thousands through companies such as Kaisuprint that design and print leaflets and brochures, this form of advertisement has been effective for years, digital marketing has only just established its foot in the ground, for decades companies have resorted to the traditional form of advertising in order to promote their business.
We have recently witnessed a revolution in the marketing strategies companies have undertaken with more and more companies moving towards digital marketing as their main form of a marketing strategy but this isn’t necessarily a revolution, it is better described as evolution.
The world of marketing is reaching wider horizons and companies such as Mandreel are helping businesses in particular small scale business achieve sales that they could not even dream of meeting without the help of the internet.
Despite its rapid growth, Digital media will never replace print media because the success of many companies depends on print media. The flashy magazines, shiny and vibrant photographs are still popular among the readers as it attracts the attention of the readers.
Moreover, print media is an affordable and easy method to spread the information effectively to a targeted audience. You can focus on a specific geographical area and conduct surveys. You can also directly mail the letters or catalogs or paper for research purposes to their mailbox.
Another advantage of print media is that it has a greater probability of viewing than digital ads. A flex or poster on your table or rack at business or home are more likely to catch attention. They can be seen multiple times and has an increased frequency of exposure.
Unlike digital ads, it doesn’t disappear after seeing only one time. Print media on shelves or racks have a longer shelf life and can be seen multiple times by multiple people. The more it is seen the more impacts it creates.
Print media is better than digital media in creating loyalty among its readers. Most people believe that the information in print media is credible and accurate.
There have been numerous hoax viral stories on digital media and this is why it has to some extent lost its credibility and why a lot of companies prefer to stick to traditional marketing when promoting their business. Furthermore, you can also change the way print media looks i.e. typography, cartoon, images and colors so that it looks appealing to the reader.
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