3 Tips for Marketing Your CBD Business Online During the Pandemic
By Space Coast Daily // July 30, 2020
Until the COVID-19 pandemic hit, the business was booming in the CBD industry. There has been an explosion in popularity for CBD products of all kinds.
Consumers are looking for everything from CBD oil to edibles, to vaping, to pet products, to hair and skin products, and so on.
But the pandemic has hit a lot of brick and mortar stores hard, including any shop that sells CBD products. It can be especially difficult for any new CBD business just getting started. However, the pandemic has also presented an opportunity for CBD businesses to get a strong foothold online.
While brick and mortar stores lose business, many stores that sell products or services online have avoided losing money. Some have even seen increased sales and profit.
Many businesses that sell leisurely products to help people have fun or relax has seen an explosion in revenue from online orders, including alcohol companies, video games, and CBD.
Here are three tips to help you focus on online marketing to grow your CBD business.
#1) Invest in E-Commerce
If you didn’t already have your website set up to allow customers to order your products for delivery directly, you need to do it immediately. Make sure you have all products your store sells typically, with their prices and a short description, that people can browse what they want.
It would help if you also made sure the store pages are easy to navigate with product categories and can search the store by price range, brand, and so on.
You can also set up online ordering on other online platforms such as Amazon, Etsy, eBay, Facebook Marketplace, and more. This gives you more reach to find new customers that wouldn’t usually look for CBD products if they don’t already know you.
#2) Fix Up Your Website
Now is also the time to improve your website. People who are searching for CBD products often have questions about what it is, if there is any THC content, or if it’s legal in their state, and so on. Make sure you answer the most common questions your customers ask you in a clear manner and make them easy to find on your website.
You can also issue any updates on changes to pricing, policies, and procedures (e.g., delivery) you make as a result of the COVID-19 pandemic.
People will want to know that you’re still open, how they can order or have products delivered, and what you do to make sure that what they get shipped is safe and sanitized.
#3) Maintain Your Supply
Too much success too quickly can create problems. While you are working on the above steps, make sure you are also able to receive new stock.
The last thing you want is to have lots of orders you can’t fill because you sold out, and won’t receive new shipments of wholesale CBD products for days, weeks, or even months!
It’s a huge blow to all of your marketing efforts. Just as you’re attracting new customers, a prolonged period of being sold out will lead to them going to a different business. They’re not likely to come back to you in the future if they find someone else to fill their needs.
So make sure to contact all your suppliers to make sure you can get everything you will need. If you can afford it you might even want to order extra to stock up just in case.
With these three tips, you’ll be on your way to better prepare your CBD business to succeed—even during the pandemic. When the pandemic passes, your business will be set up to attract more customers through online ordering.
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