Ken Kurson’s Prediction on the Future of Media Relations
By Space Coast Daily // October 12, 2020
Ken Kurson is a media savant who has established a broad knowledge of skills and experiences during his career.
He started off in journalism after pursuing a degree at The University in Chicago. After the time he spent there, he realized that pursuing media is something that he’s always wanted to do.
Although Kurson started out in broadcasting, he knew that there was so much the media relations world had to offer. Starting off in the early 90s gave him a head start into the fast-paced world of journalism.
At that time, television broadcasting and newspaper columnists were all the rage. There was a hunger for getting as much information as possible from vast media vehicles, and Kurson made sure he stayed ahead of the game.
After the 9/11 terror attacks in New York City, Kurson was one of the first pioneers to ask tough questions to many media sources. His reports can still be found online to this day. Although he has a fervent knowledge of financial literacy, he used his studies to become a journalist. This made national reporters and anchors inclined to secure appearances of him on a slew of broadcast media outlets.
His hard work landed him a seat at the table with some of the most influential people in the country. In 2002, he co-authored the book “Leadership” with New York’s Mayor, Rudy Giuliani.
Kurson writes about how Giuliani upheld safety and protection in New York City during his time as a mayor. Moreover, as has been widely reported Kurson is a close confidant of White House Senior Adviser Jared Kushner, President Trump’s son-in-law.
These networks and connections have provided Kurson with a unique perspective about politics and the future of the media industry.
It may seem like there is no hope for in-person communication going forward. Everything is starting to become digital. Social interactions are now equivalent to social media posts. Screen time and blue light exposure is a pressing issue. Media outlets have become less oblique and much more flamboyant with their answers.
False facts are being mass-produced on a daily basis, and what will happen to the youth of this nation when Facebook becomes more important than recess? Kurson doesn’t have all the answers, but he’s working diligently to produce some.
Kurson also writes blogs about these current issues on a number of his media properties including California Globe. The website is populated with politics and current issues that Americans are faced with on a daily basis.
Kurson does his best to balance the website with competing political views so all opinions are respected. He believes that media outlets are being more straightforward, especially in politics. Whether it’s a presidential debate or a press release, reporters are no longer worried about asking challenging questions.
Children are now participating in education online due to the effects coronavirus has had on this nation. That being said, Ken Kurson is afraid that their social and interpersonal skills are at risk. With children being online, they don’t have a way to maintain activities with their friends or families.
Sports, dance classes, karate, and so much more are canceled due to the pandemic. Instead, children are using apps they are much too young for like Tik Tok or Instagram. They are articulating themselves through photography or videos but to a much more vast and unknown audience.
Kurson and many other observers are concerned that cyberbullying will tragically increase as more and more children join social media platforms at a younger age. With his experience in media relations, he knows that the news isn’t always truthful; facts can be misleading, and influencer advertisements target young audiences for revenue.
Ken Kurson is doing his best to shine an affirmative light on the future of media. With his strong networks, experience in the world of journalism, and years in media relations, Kurson is predicting that it won’t be easy to have the youth value human connection over technological social apps. But it is certainly necessary for the progression of western civilization.