Florida Tech’s Bisk College of Business Student Team Takes Second at International Business Competition

Share on Facebook Share on Twitter Share on LinkedIn Share on Delicious Digg This Stumble This

each of the top three teams received a cash prize

A team of students from the Bisk College of Business placed second in a recent International Business Case Competition. (Florida Tech image)

BREVARD COUNTY • MELBOURNE, FLORIDA  – A team of students from the Bisk College of Business placed second in a recent International Business Case Competition.

The virtual event held in the spring was sponsored by Georgia State University’s Center for International Business Education & Research.

Teams from colleges in Texas, Georgia, Alabama, South Carolina, North Carolina, Washington, D.C, and Florida had to research a specific situation and prepare a 15-minute video with their recommendations.

The situation involved the bottled water industry in Uzbekistan and the competition between multinational companies (Nestle, Coco-Cola) and local companies (Family Group, Hydrolife).

The top three teams were selected for the final round, where they made a 25-minute live presentation (via Zoom) to a panel of judges from industry and academia.

The Florida Tech team of Tommy Nguyen, Joshua Brathwaite, Sebastien Cayemitte, and Chad Blasius, advised by Tim Muth, a College of Business instructor, won second place for their presentation.

They proposed a three-part solution to increasing Family Group’s market share: Brand value by standardizing quality and utilizing traditional packaging design; a bottle water subscription plan for families; and a retail/wholesale partnership involving private labeling of the water. (Florida Tech image)

They proposed a three-part solution to increasing Family Group’s market share: Brand value by standardizing quality and utilizing traditional packaging design; a bottle water subscription plan for families; and a retail/wholesale partnership involving private labeling of the water.

Each of the top three teams received a cash prize and GSU merchandise.

Florida Tech to Host Student Design Showcase at the Clemente Center April 22Related Story:
Florida Tech to Host Student Design Showcase at the Clemente Center April 22

CLICK HERE FOR BREVARD COUNTY NEWS