Instagram Marketing for Ecommerce

By  //  September 14, 2022

Share on Facebook Share on Twitter Share on LinkedIn Share on Delicious Digg This Stumble This

Instagram has 1+ billion active users and is the second largest social network in the world. It’s also a great marketing channel for eCommerce businesses because it allows you to connect with your audience on a personal level. 

With videos and visuals, you can tell your story, engage with fans by sharing updates about your product and build trust by showing how you make things that people love.

Create a Hashtag Strategy

Hashtags are used to group similar content so that it’s easier for people to find it. 

They help users reach a wider audience, attract new followers and customers, and even get more clicks on your ads.

When choosing hashtags for Instagram marketing or gain more followers, think about how they will be used in the future.

Keep these points in mind while using hashtags:

1. Use them when posting images or videos of products that share similar themes and colors.

2. It is important to use similar hashtags for similar content.

3. Though you can use 30 hashtags, it’s best to use 15-20 hashtags.

Collaborate with Influencers

Influencer marketing is effective in engaging with your target audience.

It’sIt’s also an effective way to reach them, as influencers are often considered more influential than average consumers. 

You can find them through social media platforms like Instagram, Twitter, and Facebook. And use them to post photos of themselves using products.

Finding influencers is easy on Instagram. Use the search bar with relevant keywords. And send DM to the relevant influencers.

Host giveaways and contests

Using Instagram to host contests and giveaway contests is another feature you can use. 

You can add hashtags in your post that you use for all of your promotions. 

Then, when someone enters their name or email address into that hashtag, they’llthey’ll automatically be entered into the contest! 

If giving away free items isn’tisn’t something your brand does often, you can offer discounts.

Giveaways for eCommerce businesses are important because they give new customers who never shop online exposure to buy online.

Partner with other brands

Collaboration with other brands is another great way to increase exposure. 

You can share and tag each other in posts, collaborate on events or giveaways, share content from influencers you admire.

And thus, create custom content that would be more appealing than the average Instagram post.

Create an Instagram shop

To create an Instagram shop, you’ll need to:

■ Sign into your PayPal account. 

■ You can access this through the top right corner of any page on Instagram.

■ Click on “”Shop”” in the top left corner of your screen and choose whether or not you’d like to add products directly from within this page.

■ If not, scroll down until you see add product option..

Instagram as a Marketing Channel to Boost Online Sales

Instagram is the best platform to drive traffic to your eCommerce site or blog. 

If they see something interesting in one of your photos, chances are high that they click through from there. Fast way to get more followers.

Another great reason why eCommerce businesses should use Instagram is that its users are highly active.


 You can use Instagram to build relationships and create an authentic brand voice that resonates with people on the platform. 

Instagram also offers businesses the opportunity to host giveaways, host contests, and partner with other brands to boost online sales.