Brand Asset Management Software vs. Digital Asset Management Software: What’s the Difference?

By  //  May 17, 2023

In today’s digital age, managing and organizing assets has become an essential part of any business. However, with various asset management software options available, it can be challenging to choose the right tool that meets your business needs.

Two popular options are brand asset management software and digital asset management software. In this article, we will discuss the differences between the two and how to choose the right tool for your business.

Asset management software is a tool that helps businesses manage their digital assets, including images, videos, audio files, documents, and other types of content. Brand asset management software and digital asset management software are two types of asset management software, each with its own set of features and benefits.

Brand asset management software is specifically designed to manage a company’s brand assets, including logos, fonts, colors, and other brand elements. On the other hand, digital asset management software is a broader category of software that can manage a range of assets, including brand assets.

Brand Asset Management Software

Brand asset management software is an essential tool for businesses looking to maintain brand consistency across all marketing channels. Some of the key features of brand asset management software include:

  • Centralized asset library: Brand asset management software provides a centralized location for all brand assets, making it easier to access and manage assets.
  • Brand guidelines enforcement: Brand asset management software ensures that all team members use brand assets correctly, following the brand guidelines.
  • Customization options: Brand asset management software allows users to customize brand assets, such as resizing logos and selecting specific color palettes.
  • User permissions: Brand asset management software provides user permissions, allowing businesses to control access to brand assets and ensure that only authorized personnel can use them.

Some popular brand asset management software tools include Bynder, Brandfolder, and Frontify.

Digital Asset Management Software

Digital asset management software is a more comprehensive tool that manages a wide range of digital assets. Some of the key features of digital asset management software include:

  • Asset organization: Digital asset management software provides a centralized location to organize and manage digital assets, making it easier to locate and access them.
  • Metadata management: Digital asset management software allows users to add metadata to assets, making it easier to search and filter assets.
  • Version control: Digital asset management software tracks changes to assets, allowing users to view previous versions and revert to them if necessary.
  • User permissions: Digital asset management software provides user permissions, allowing businesses to control access to digital assets and ensure that only authorized personnel can use them.

Some popular digital asset management software tools include Widen, Cumulus, and Canto.

Key Differences between Brand Asset Management Software and Digital Asset Management Software

While brand asset management software and digital asset management software have some overlapping features, there are several key differences between the two:

  • Definition and purpose: Brand asset management software is designed specifically for managing brand assets, while digital asset management software is a more comprehensive tool that can manage various types of digital assets.
  • Target audience: Brand asset management software is primarily designed for marketing teams, while digital asset management software can be used by a broader range of teams, including creative and design teams.
  • Focus on brand consistency and marketing: Brand asset management software places a strong emphasis on maintaining brand consistency and ensuring that all marketing collateral adheres to brand guidelines.
  • Types of assets managed: Brand asset management software focuses mainly on brand assets, such as logos, fonts, and colors. On the other hand, digital asset management software can manage various types of digital assets, such as images, videos, audio files, and documents.

User permissions and access control: While both brand asset management software and digital asset management software allow users to set permissions and access control, brand asset management software often has more granular control over user permissions, ensuring that only authorized users have access to specific brand assets.

Which Software is Right for Your Business?

Choosing the right software for your business depends on your specific needs and goals. If your primary concern is maintaining brand consistency and managing brand assets, then brand asset management software may be the better choice for you. On the other hand, if you need to manage various types of digital assets across multiple teams, then digital asset management software may be the more appropriate choice.

It’s also worth noting that some software providers offer a combination of both brand asset management and digital asset management features in a single platform, which may be a good option for businesses that need to manage both brand assets and other types of digital assets.

Conclusion

Brand asset management software and digital asset management software are both essential tools for managing digital assets in modern businesses. While there is some overlap between the two, it’s important to understand the key differences to make an informed decision about which software is right for your business.

Regardless of which software you choose, it’s important to prioritize collaboration and communication among your team members to ensure that all digital assets are managed effectively and efficiently. Creative collaboration tools can also be an invaluable addition to your workflow, helping team members to work together more effectively and efficiently, and improving the overall quality of your digital assets.